It does not come as a surprise that in today’s business world, every company needs a well-organized website. So if you have decided to make one, your first step is going to be choosing your domain name. Even though this may seem like quite an easy task, there’s much more to it than it meets the eye. If you make a mistake right at the start, you might be crippling your business for good. In order to make sure that this does not happen to you, make sure you check out our 4 tips for securing the perfect domain name.
Check Similar Registered Domains
Once you come up with a domain name you like, you have to make sure it is not too similar to another business’s trademark. If this is the case, they might end up suing you and having your website taken down. In order to avoid such a scenario, you should contact a lawyer who will check all the similar registered domains for you. You can also visit the www.whois.net and do it yourself. This website also offers you a chance to take a look at all the expired domains and check out what went wrong with them. Once you know why these domains are not being used anymore, you will be able to avoid some mistakes you might otherwise make.
List the Website under Your Name
Another thing you have to do when making a website for your business is register it. This is something many business owners have somebody else do for them. In case you decide to do the same, you will have to make sure that that person registered the website under your name. Having a website means you will have to invest in it, and there’s no point investing in something that’s registered to someone else. Even though this seems like an obvious thing to do, many new entrepreneurs forget about it and end up investing in a website that’s listed under someone else’s name. There’s no need to say that this only hurts their businesses and makes them lose money.
Go for Something Original
When choosing your domain name, you always have to go for something simple. If there are too many dots and dashes, just one typo can lead a customer to your competitor’s website. Still, while you have to choose a simple domain name, you also have to come up with something original. This means that sticking to TLDs such as .com, .net or .org shouldn’t be your no.1 priority. There are many other options such as .me domain that might just be perfect for coming up with something catchy. There are many possibilities that sound interesting with the use of this domain such as drive.me, connect.me or aweso.me. Coming up with a catchy domain name like this will help your website attract a larger number of visitors.
Put Your Location into Your Name
Having the location you deal at might also affect the number of people visiting your website. This is especially the case if you want to target the audience in your area. Having the location in your name will make your website more likely to pop up on Google when a person types your location as a keyword. This is a great thing for every small business owner who is trying to focus on the customers in their area. Of course, even if you decide to add your location into your domain name, you will still have to make sure nobody else is using that specific domain name.
Follow these 4 tips and make sure you end up with just the perfect domain name for your business’s website. Keep updating your website and it’s surely going to attract a large number of customers in no time.