Milwaukee, WI – As economic uncertainty grows, individuals and businesses are rethinking where they store their liquid cash. Traditional banks have long been the default option, but with savings account yields still hovering near historic lows, a new approach is gaining attention.
Ampersand Inc., a Milwaukee-based financial services firm, is helping clients optimize cash management by addressing one of the biggest risks in banking for depositors—concentration risk—while also providing access to market-leading returns.
Rethinking Cash Management: Safety and Growth in One
For decades, bank customers have faced a difficult choice: either keep funds in low-yield savings accounts for security or take on greater risk in pursuit of better returns. Ampersand offers an alternative.
Rather than holding all funds in a single institution, where FDIC insurance only covers up to $250,000 per depositor, per ownership category. Ampersand diversifies funds across multiple accounts within its network of insured banks. This approach ensures that clients’ full balances remain protected, even in the event of a bank failure.
At the same time, Ampersand’s model has allowed clients to access annual percentage yields (APY) up to 4-5%, far exceeding the national average of just 0.41% on a standard savings account.
A Growing Interest in Diversification
The recent banking turmoil has made concentration risk a growing concern for both businesses and individuals. When Silicon Valley Bank collapsed in 2023, many companies and depositors were left scrambling to access funds that exceeded the standard FDIC insurance limits. The lesson was clear: spreading funds across multiple institutions is a critical strategy for reducing exposure, but can be a difficult and time consuming task.
Ampersand’s approach reflects a growing trend in financial services, where companies are leveraging networks of banks to offer access to both safety and competitive returns. By partnering with a range of banks, Ampersand ensures full liquidity and accessibility—funds can be withdrawn at any time.
Not a Bank, But a Smarter Way to Bank
Ampersand is not a bank but operates as a bridge between depositors and a network of financial institutions. The company follows all regulatory protocols while allowing clients to manage funds through a user-friendly online platform. This model provides an alternative to the traditional banking experience—one that prioritizes competitive yields, security, and 24/7 accessibility.
As more individuals and businesses look for better ways to protect and grow their money, Ampersand’s approach is gaining traction. In an era where financial stability is anything but certain, solutions like this offer an appealing middle ground—one that ensures deposits are both secure and productive.
Ampersand, Inc. is not an FDIC insured bank. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply.