Austrian pet tech startup HelloBello has announced its expansion into Switzerland following a successful €4 million Series A funding round. The company, known for its freshly cooked, tailored meals for dogs, aims to enhance its product offerings and reach more pet owners in the region.
Key Takeaways
- HelloBello secures €4 million in Series A funding.
- Expansion into Switzerland to begin immediately.
- Focus on providing fresh, tailored meals for dogs.
- Strong backing from notable investors and venture capital.
HelloBello’s Unique Offerings
HelloBello stands out in the pet food market by providing freshly cooked meals designed specifically for dogs. Unlike traditional dry or wet food, HelloBello’s meals are:
- Freshly Cooked: Meals are prepared using local ingredients without artificial additives or sugar.
- Tailored Nutrition: Each meal is designed by veterinarians to meet the specific dietary needs of dogs based on breed, weight, and activity level.
- Convenient Delivery: The company offers a subscription service that ensures regular delivery of meals to customers.
Since its inception, HelloBello has successfully delivered nearly two million meals, showcasing its commitment to quality and customer satisfaction.
Funding and Investor Support
The recent funding round was led by prominent entrepreneurs, including Michael Hurnaus, Johann Hansmann, and Hans Peter Haselsteiner. Additionally, the AWS startup fund and a Swiss family office have joined in supporting HelloBello’s growth.
Markus Jandrinitsch, Managing Director of the AWS Gründungsfonds, expressed confidence in HelloBello’s potential, stating, "We were not only impressed by HelloBello’s strong financial metrics, but also by the high quality and sustainability standards that the founding team upholds in their products."
Commitment to Quality and Sustainability
HelloBello emphasizes quality in its offerings by sourcing ingredients from local farms in Bavaria and Upper Austria. This approach not only reduces transportation distances but also supports humane animal treatment. The company’s commitment to sustainability is evident in its:
- Ingredient Transparency: Open about sourcing and ingredient quality.
- Local Sourcing: Prioritizing local suppliers for both meat and vegetables.
Veterinarian Eva Schmal-Filius, who helped develop the recipes, highlights the health benefits of fresh food for dogs, stating, "Fresh food can make a significant difference to a dog’s health compared to conventional dry or wet food."
Future Plans
With the new funding, HelloBello plans to:
- Expand its operations into Switzerland.
- Develop a wider range of products to cater to diverse dietary needs.
- Strengthen its market presence in Germany and Austria.
As HelloBello embarks on this exciting journey, pet owners in Switzerland can look forward to a new way of feeding their furry friends, ensuring they receive the best nutrition possible. The company’s innovative approach to pet food is set to make waves in the growing PetTech sector, promising a healthier future for dogs across the region.