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Interview with Clint L. Sanchez, Partner and Lead SEO at BlakSheep Creative: Top SEO Myths

Adriaan Brits

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As a small business owner, it is important to have a solid understanding of SEO and how it can help (or hurt) your website’s ranking in the search engine results pages. Unfortunately, there’s a lot of misinformation out there about what does and doesn’t work when it comes to SEO.

In an effort to set the record straight, we sat down with Clint L. Sanchez, partner, and lead SEO at BlakSheep Creative—a digital marketing agency in Denham Springs, Louisiana—to get his expert opinion on some of the most common SEO myths.

Here’s what he had to say:

Myth 1: SEO is Easy

“One of the biggest myths about SEO is that it’s easy—anyone can do it! While it is true that anyone can learn the basics of SEO, it takes a lot of time and effort to stay up-to-date on the latest trends and algorithm changes. It also requires constant monitoring and tweaking in order to keep your site ranking high. So if someone tries to sell you on the idea that SEO is easy and requires no maintenance, they’re probably not being truthful!”

“SEO is more than just sprinkling in a few keywords here and there. It’s a complex and ever-changing field, which is why it’s important to partner with an experienced SEO agency that can help you navigate the ins and outs. A good SEO team will take the time to understand your business goals and create a customized strategy that will help you achieve them.”

Myth 2: More Backlinks = Better Rankings

“It’s a common misconception that the more backlinks you have pointing to your website, the better your ranking will be. However, this isn’t necessarily true. While backlinks are still an important ranking factor, Google now puts more emphasis on the quality of the backlinks rather than the quantity. So, it’s more important to focus on getting high-quality backlinks from reputable websites rather than trying to get as many backlinks as possible.”

“SEO is more than hoping for a bunch of backlinks from spammy websites. It’s about building relationships and developing a solid link-building strategy. If you’re not sure where to start, reach out to an experienced SEO agency for help.”

Myth 3: You Need to Spend a Lot of Money on SEO Tools

“There are a lot of expensive SEO tools out there, but you don’t necessarily need to spend a lot of money to see results. There are plenty of free or low-cost tools that can help you with your SEO efforts. Additionally, many of the paid tools offer free trials, so you can try them out before committing to a subscription.”

“Don’t get me wrong, you tend to get what you pay for when it comes to SEO tools. The expensive tools usually have more features and can be more effective than the free ones. But if you’re on a tight budget, there are plenty of options available that can still help you achieve your SEO goals.”

Myth 4: SEO is Dead

“I cringe every time I hear someone say that SEO is dead. This couldn’t be further from the truth! While the landscape of SEO is always changing, it’s still an incredibly important part of any digital marketing strategy. Anyone who tells you otherwise is probably trying to sell you on something else!”

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“There will always be a need for SEO as long as there are search engines. And as long as there are search engines, businesses will need to ensure their website is optimized for ranking. So, don’t believe the hype—SEO is very much alive and well!”

Myth 5: You Can Use AI to Generate Your Content

“It seems like everywhere you turn, a new AI-based platform is there, claiming to help you write your website’s content easily. While AI can be helpful in generating content ideas, it’s not yet advanced enough to write high-quality, well-optimized content on its own. So, while AI can be a useful tool in your content marketing arsenal, don’t rely on it too heavily.”

“Ever since Google rolled out their helpful content update, we’ve seen a lot of websites’ rankings tank. This is because Google is now rewarding websites with high-quality, well-written content and penalizing those with thin or duplicate content. So, if you’re not regularly producing new, original content, you could be at risk of losing your good ranking.”

“Plus, Google has even said that AI-generated content goes against their guidelines. So, unless you want to risk a Google penalty, it’s best to stick to writing your own content—or, at the very least, heavily editing any AI-generated content before publishing.”

“Content is just that – words on a screen. But if those words are powerful, well-written, and useful, they can make all the difference in your SEO efforts. So, don’t underestimate the importance of high-quality content, and don’t rely too heavily on AI to generate it for you.”

Conclusion

SEO is an important part of any digital marketing strategy, but it’s not the only thing you need to focus on. There are many myths and misconceptions about SEO, so it’s important to separate the fact from the fiction. You can set your website up for success by disregarding these common SEO myths and instead focusing on what really matters: quality content, valuable backlinks, and a solid link-building strategy.

If you’re unsure where to start, contact an experienced SEO agency for help. They can provide you with the guidance and resources you need to create a successful SEO campaign.

About Clint L. Sanchez

Clint L. Sanchez is the managing partner and lead SEO at BlakSheep Creative, a full-service digital marketing agency specializing in SEO, web design, and social media marketing. With over 20 years of experience in the industry, Clint has helped businesses of all sizes grow their online visibility and generate more leads and sales. Connect with him on LinkedIn to learn more about his work, or visit BlakSheep Creative’s website to learn more about their services.

 
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