In an era of soaring cloud computing expenditures, with the global market projected to reach $912.77 billion in 2025, PointFive has unveiled its groundbreaking Cloud Efficiency Posture Management (CEPM) platform. This innovative solution aims to transform how enterprises manage and optimize their cloud resources, addressing inefficiencies that traditional tools often overlook.
The Urgent Need to Tackle Cloud Inefficiency
Despite the scalability and flexibility offered by cloud services, many organizations grapple with hidden inefficiencies. A study by Zesty indicates that up to 70% of cloud costs are wasted due to overprovisioning, idle resources, and inefficient usage. Traditional cloud cost management tools primarily focus on financial reporting, often missing deeper technical inefficiencies that lead to substantial waste.
CEPM: A Proactive Approach to Cloud Optimization
Inspired by Cloud Security Posture Management (CSPM), PointFive’s CEPM introduces a continuous, strategic discipline for managing cloud efficiency. Unlike periodic cost reviews, CEPM proactively detects hidden cloud waste, providing context and actionable recommendations. Key features include:
- Deep Optimization Insights: CEPM identifies subtle inefficiencies missed by traditional tools, such as underutilized resources, inefficient configurations, and unnecessary spending. It offers actionable, engineer-friendly recommendations, enabling teams to make informed decisions and optimize their cloud resources effectively.
- Seamless Workflow Integration: The platform integrates directly with widely-used engineering platforms like Jira and ServiceNow, as well as communication tools like Slack and Teams, embedding efficiency management into everyday tasks without disruption.
- Rapid ROI and Immediate Impact: Enterprises such as Blackhawk Network (BHN), E.ON, Elastic, and Fanatics have reported increased efficiency and significant cost savings within weeks of deploying CEPM.
- Frictionless, Rapid Deployment: CEPM features an “agentless architecture”, a term used to describe a deployment model that does not require the installation of additional software on the target system. This enables deployment through a single integration, providing immediate visibility into inefficiencies and opportunities without the need for complex setup processes.
Addressing Multi-Cloud Complexities
As organizations adopt multi-cloud strategies, managing efficiency across different platforms becomes increasingly complex. Each cloud provider, whether Microsoft Azure, AWS, or GCP, has unique metrics, cost structures, and usage patterns. For instance, Azure reveals inefficiencies that may never appear in AWS, making cross-cloud efficiency difficult to strategize manually.
CEPM bridges these gaps by automating the discovery of cloud-specific opportunities while providing a unified, organization-wide view of efficiency posture.
The Broader Impact on the Cloud Industry
The launch of CEPM comes at a time when the cloud cost management tools market is experiencing significant growth. It was valued at $9.8 billion in 2024 and projected to grow at a CAGR of 17.2% between 2025 and 2034. Moreover, integrating cloud cost principles into engineering processes could generate almost $120 billion in value.
By embedding efficiency into daily operations, CEPM empowers engineering teams to achieve sustainable cloud savings, improved reliability, and increased agility. This strategic approach delivers value far beyond simple cost-cutting, positioning organizations to thrive in the evolving cloud landscape.