Future Market Insights (FMI), an ESOMAR-certified consulting organisation, expects the sports nutrition market to develop rapidly through 2021 and beyond. Organic sports nutrition beverages will see an increase in demand, boosting market sales. According to a new Future Market Insights (FMI) report, global demand for sports nutrition will reach US$ 19,302.2 Mn in 2021. According to the research, global sports nutrition sales will reach 737,780 MT this year.
The demand for healthy and nutritionally flavoured drinks will rise as people become more cognizant of their health, propelling the sports nutrition market forward. During the assessment period (2021–2031), FMI forecasts that market demand will grow at a 9.3% CAGR.
Sales of sports nutrition energy bars and ready-to-drink sports beverages have skyrocketed as a result of the rise of online fitness centres and health programmes. As a result, manufacturers are forming partnerships with local and regional fitness centres to take advantage of current opportunities.
FMI’s Sports Nutrition Market Study Highlights
- Sales of plant-derived ingredient sports nutrition will be driven by the growing trend of veganism and a healthy lifestyle among fitness enthusiasts. The global market is likely to be dominated by this category.
- In terms of nature, the organic segment will develop faster than the conventional segment, owing to increased demand for natural and organic products.
- Flavored sports nutrition beverages are projected to dominate the B2C market for the foreseeable future.
- By 2031, sales of sports nutrition will have surpassed a valuation of US$ 64.1 billion due to the expansion of online fitness and retail channels.
- During the assessment period, the United States is predicted to be the most profitable market in North America.
- India will emerge as a lucrative market, owing to increased demand for organic sports nutrition products in the country.
“The rising incidence of obesity around the world is pressuring people to adopt a healthier lifestyle. Manufacturers are creating partnerships and alliances with local and regional fitness centres, earning lucrative profits,” adds the FMI analyst, citing the rise of online fitness centres and wellness classes.
Sports Nutrition Market by Category
B2B
By Ingredient Type:
- Plant-Derived Ingredient
- Soy Protein
- Rice Protein
- Pea Protein
- Potato Protein
- Animal Derived Ingredient
- Creatine
- Milk Protein
- Whey Protein Concentrates
- Casein
- BCAA (Branded Chain Amino Acid)
- Blends
By Nature:
- Organic
- Conventional
By Region:
- North America
- Latin America
- East Asia
- Europe
- South Asia
- Oceania
- Middle East and Africa (MEA)
B2C
By Function:
- Energizing Products
- Rehydration
- Pre-Workout
- Recovery
- Weight Management
By Product Form:
- Ready-To-Drink
- Energy & Protein Bar
- Powder
- Tablets/Capsules
By Flavour:
- Regular
- Flavored
- Fruit Punch
- Berries
- Citrus
- Chocolate
- Vanilla
- Others
By Sales Channel:
- Modern Trade
- Convenience Store
- Specialty Store
- Pharmacy Store
- Online Retail
- Other Sales Channel
By Nature:
- Organic
- Conventional
By Price Range:
- Economic
- Premium
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
Competitive Environment
Some of the major players in the sports nutrition market include Nestlé S.A., Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health, and Uelzena Group.