All posts tagged "Advertising Tech"
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30LATEST NEWSKeywee introduces a new Loyalty Score to help publishers reach the most valuable readers
I don’t want to hurt your feelings, but here’s the truth: Not all readers are created equal. At least, that’s how things...
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50LATEST NEWSSinclair leads $10.3M investment in rideshare advertising startup Octopus
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding...
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45LATEST NEWSAmperity acquires Custora to improve its customer data platform
Amperity announced today that it’s acquiring another company in the customer data business, Custora. Amperity co-founder and CEO Kabir Shahani told me...
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186LATEST NEWSLotame unveils Cartographer, its new approach to tracking user identity
Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam...
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231LATEST NEWSGetting more people to open your emails
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you...
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213LATEST NEWSEngage:BDR raises $26.25M to fund its NetZero publisher payments
Engage:BDR announced today that it has raised $23.25 million in new funding. CEO Ted Dhanik told me that this includes both debt and...
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258LATEST NEWSHow to get people to open your emails
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional....
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271LATEST NEWSHow to get your ads working, and whether PR is worth it
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional....