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Clever But True: Using Humor to Market Your Business

Ali Bajwa

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When you’re planning your marketing strategy, you might not be taking humour into account, but it’s a very powerful tool.

No matter what your brand is — even if you’re offering the best catering in Toronto — making your audience feel something works very well. People are much more likely to share a video or picture that makes them laugh, so adding humour will help you go viral.

People enjoy laughing. Almost everyone has something in common with it. Because of this, humour is often used in advertising. Doing something that most people will find funny is, of course, the key.

Anyone who writes will tell you that comedy is the hardest thing to write. “Hilarious” to one person might be “cringey” to another. Just a quick look at the landscape of stand-up comedians shows how many different kinds of comedy there are and how different people’s tastes in comedy are.

Why Use Humor When Selling?

  • People will feel good about your brand. We all like to laugh, and it’s easy to make other people laugh. If you can make people laugh without being offensive, you will gain their trust and goodwill, which will move you closer to converting them.
  • People will easily remember the brand. Humour wakes up the parts of the brain that help us remember things. When we find something funny, it sticks with us much more than just giving information.
  • You can go viral and reach your target audience. People don’t just remember funny things, they also tend to tell other people about them. If you make a marketing campaign that makes people laugh, you’re more likely to reach more people.

Why Humor Makes a Fool-Proof Marketing Strategy

People should laugh more. It can help with pain, stress, and high blood pressure. People are also more likely to think well of a business and buy its products if it makes them laugh.

How does something become funny? One common way to make a joke is to include something unexpected or out of place. It should in some way go against what people expect. Groucho Marx was famous for saying things like, “I’ve had a perfectly wonderful evening, but this wasn’t it” or “I wouldn’t want to belong to any club that would have me as a member.”

That’s only one way to do it. Humour in advertising can also be based on a situation, a story, or a character. The main goal is to make sure that the product is always front and center when people are laughing. Businesses want that good feeling to be linked to their brand.

5 Ways to Use Laughter in Your Marketing

  1. Know your readers

Humour is often very private. What makes one group of people laugh might not make other people laugh. So, the first important part of a funny marketing campaign is to know who you’re talking to.

Learn as much as you can about your buyer persona and find out what kind of humour they like. You can find out what their favourite shows are, what they like to do for fun, or even what they say on social networks. After you look at these things, think about how you could use that kind of humour for your brand.

You can also let the people in your audience show you what makes them laugh. Some of the funniest and most popular campaigns are those that use user-made content, like Tik Tok challenges. You will not only save money, but you will also come up with a lot of new ideas for your next campaigns.

  1. Don’t get too far away from your brand

Your brand should shape your sense of humour, not the other way around. If the message doesn’t have anything to do with your products or services, it won’t help you reach your marketing goals. If you’re offering Etobicoke dog daycare, for example, it’s easy enough to find humorous content related to dogs. Your funny content doesn’t have to be all about your brand, but you should link it to your brand in a natural way so that the message is clear. 

  1. Don’t make things hard

When jokes are too complicated or hard to understand, people can lose track of what’s going on. So, funny marketing campaigns shouldn’t be too hard or long, but rather simple and to the point.

The main goal is to make people laugh without putting a lot of money, time, or attention into a single campaign. If the idea is good, you can always build on it.

  1. Give new ideas a try

Humour can be a bit like a catchy song: when people get tired of it, it starts to turn them off. To avoid this, you should keep your jokes fresh and look for new ways to make people laugh.

This means that marketers need to pay extra attention to ad fatigue in funny campaigns. Keep an eye on your ad’s metrics, and if you notice that it’s no longer getting people to respond, change up the campaign and try something else.

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  1. Use memes

Memes are the new language of the internet, which is good for brands because they are easy to use, very cheap, and people love to share them.

Memes are especially helpful if your business is geared toward young people, but they can also be popular with older people.

You can make your own memes with a lot of free tools, so it’s easy to get started. Just remember that you should never use a meme that you don’t know how to use.

Humour is a universal feeling that makes it easy for businesses to connect with their customers and keep them interested. Best of all, if you do it right, it doesn’t cost much and can get your business in front of a huge number of people.

The Internet has made it easy for businesses with small budgets to quickly reach a large number of people. You just need a good product or service and a sense of humour. If you need help implementing various Internet marketing strategies, reach out to SEO agencies like Local SEO Search.

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