GOOGLE IS UPDATING ITS LINK BUILDING DOCUMENTATION. WHAT DO YOU NEED TO KNOW?

To boost the SEO performance of your site, you are aware that you must master the art of links. But how can you create effective and relevant links that will increase the visibility of your sites?

To answer this question, Google has published new documentation on best practices for internal and external links.

In this article, I reveal the essential parts of this documentation to you.

Google update

Google’s latest local seo agency documentation update not only sheds light on building links that are easily accessible to crawlers, but it also sheds light on the following points:

• Placement of anchor text;
• Effective writing of anchor text;
• Incorporation of internal links into the content;
• Use of external links from different sites.

Creating links accessible to crawlers

The initial part of the document closely resembles the original, available on the Way Back Machine. We now read:

“Generally, Google can only crawl your link if it is an HTML <a> element (also known as an anchor element) with her attribute.

Most links in other formats will not be analyzed and extracted by Google crawlers. Google cannot reliably extract URLs from <a> elements that do not have her attribute or other tags that behave like links due to script events. Here are examples of links that Google may or may not analyze: “ 

Creating anchor text

Anchor text is the visible part of a link and it tells readers and Google about the linked page. Google recommends positioning anchor text between <a> elements that it can crawl.

 “Anchor text (also called link text) is the visible text of a link. This text gives people and Google information about the page you are linking to. Place anchor text between <a> elements for Google to crawl. »

Writing Anchor Text

In another new section, Google states:

“Good anchor text is descriptive, reasonably concise, and relevant to the page it is on and the page it links to.

It provides context for the link and book market agency in usa sets expectations for your readers. The better your anchor text, the easier it is for people to navigate your site and for Google to understand the content of the page you are linking to.

Internal links

Google clarifies that there is no predetermined number of links required.

He writes:

“You usually think of links in terms of pointing to external websites, but paying more attention to the anchor text used for internal links can help people and Google better understand your site and find more. other pages on your site.

Each page that interests you should have a link to at least one other page on your site. Think about what other resources on your site might help your readers understand a given page on your site, and link to those pages in context.”

external links

Google addresses the trust factor related to external sites in its documentation, suggesting the use of the no follow attribute for unwanted links.

Google writes: “Don’t be afraid to create links to other sites; in fact, using external links can help build trust (for example, citing your sources). Link to external sites where appropriate and let your readers know what they can expect.”

Why is it important?

Given their importance in SEO, links are at the heart of most SEO strategies. That said, SEOs should educate themselves on everything Google shares on links.

This will allow them to create links in accordance with the search engine’s requirements.

In summary

It should be remembered that good practices in terms of links consist of placing them contextually and writing relevant anchor texts.