Former Dancer Turned Entrepreneur Joins Startup Savants

With many people utilizing virtual platforms to communicate with their teams, clients, and potential business partners, how can we adapt to digital forms of communication without losing our ability to read and utilize body language? Rachel Cossar, founder of Virtual Sapiens, joins the Startup Savants podcast to share her solution. 

• Startup Savants is a business podcast that tells the stories behind up-and-coming startups.
• Rachel Cossar, former ballerina and co-founder of Virtual Sapiens, joins Startup Savants to discuss launching her AI startup.
• Virtual Sapiens is an AI-powered tool that helps users optimize their body language during video calls.

The Journey to Entrepreneurship 

Rachel Cossar, Virtual Sapiens founder and CEO, was once a professional ballerina. When her career was cut short due to an unfortunate, career-altering injury, however, Cossar needed to pivot. Taking with her the knowledge and skills of her previous occupation, the founder landed a job in the fundraising department at Harvard University. In her new role, she took note of the necessity of performance psychology in the workplace, specifically when being required to perform under immense pressure. 

As she said during her interview with Startup Savants, “really understanding the power of our physicality as humans when it comes to communicating a very complex message. You can communicate all of the emotional nuance from the way that you move your body and the way that you use your voice.”

Leveraging her expertise and a key sense of a lacking in the industry, Cossar launched Virtual Sapiens, an AI startup that helps salespeople and beyond communicate more effectively by using their innovative technology to optimize their body language. 

Cossar Joins Startup Savants Podcast 

In her interview with Startup Savants, Cossar talks about launching her startup, knowing when to reinvent yourself, and her favorite tips for improving body language to improve performance in business.

As Cossar says during her interview, “For entrepreneurs, if you think about what you’re trying to do at the core, at the outset, and then as you continue with your business, you’re trying to influence people into seeing this new world of what’s possible.” she explains, “And if you’re not able to communicate that, then it’s just such a shame because it means you’re either leaving potential on the table or you’re making your likelihood of success smaller than it would be if you were able to land that communication of that message every time.”

Hear more about how to use body language as a business skill and the story behind this ballerina-turned-entrepreneur’s startup journey, where the company is headed, and the insights she has learned along the way. 

Startup Savants Podcast 

The Startup Savants podcast is a business podcast created by The Really Useful Information Company (TRUiC), bringing listeners the stories behind startups and the founders that are in the midst of building and scaling their companies.

Hosted by Ethan and Annaka, one an entrepreneur and the other a branding expert, the Startup Savants podcast brings together two viewpoints, providing listeners with a well-rounded perspective on the startup ecosystem and business insights. 

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Hear from a variety of real startup founders from around the globe and with varying backgrounds, making their startup idea a reality. Learn from experts sharing their industry knowledge on venture capital, securing funding, and more on the Startup Savants podcast. 

Final Thoughts: 

Rachel Cossar’s interview on Startup Savants walks listeners through the founder’s journey from athlete to entrepreneur, the adversity of a life-changing injury, and the important tips they need to know about using body language as an effective business skill from a self-proclaimed body language expert. 

You can find the Startup Savants podcast on Apple Podcasts, Google Podcasts, or wherever you listen to podcasts.