Berlin, September 6, 2024 – As the Internationale Funkausstellung Berlin (IFA) kicks off its centennial celebrations, Haier Group is in the spotlight, showcasing its industry leadership and innovative prowess in the global appliance sector. This year’s IFA, marking its 100th anniversary, has gathered top brands, tech giants, and experts to explore future technology trends and groundbreaking products.
Haier’s Prominent Role at IFA
Haier, celebrating its 40th anniversary, has established itself as a prominent player in the global appliance market. At IFA 2024, Haier’s expansive exhibition area, located at booth 101 in Hall 3.1 and spanning approximately 3,300 square meters, features themed zones for Haier, Candy, Hoover, and Casarte. These zones highlight Haier’s latest innovations, including the Langjing X11 washing machine, ProWash 700 washing machine, Bake 800 oven, and Candy Fresco refrigerator. Attendees can also experience Haier’s smart home technologies and a highly customizable ecosystem designed for the IoT era.
Innovative Smart Home Solutions
Haier is redefining the smart home experience with tailored solutions for intelligence, comfort, and efficiency. In its smart living room setup, Haier’s smart speakers connect seamlessly with TVs, air conditioners, and other devices, allowing users to control their home appliances via voice commands. The hOn app integrates these devices, offering remote management and optimization, enhancing user convenience and promoting environmental sustainability. Haier’s smart products and living scenarios, demonstrated at IFA, emphasize high-end, green, and smart features.
Market Leadership and Rapid Growth
Haier’s remarkable performance in Europe is evident through its impressive market growth, which has been the fastest for eight consecutive years. Haier’s multi-door refrigerators lead the market in the UK, France, Germany, Italy, and Spain, while its wine coolers are top-ranked in France, Italy, the UK, and Belgium, holding an overall market share exceeding 20%. In the washing machine sector, Haier ranks second in Europe, topping charts in Italy and experiencing rapid growth in Poland.
A Legacy of Innovation and Adaptation
Haier’s 40-year journey and its alignment with IFA’s centenary underscore a shared commitment to innovation and market relevance. Haier’s strategic approach includes producing smart air conditioners with easy-installation features and introducing the Cube 90 series refrigerator, tailored to European ice consumption preferences. The company’s “6-Green” strategy—encompassing green design, manufacturing, marketing, recycling, disposal, and procurement—reflects its dedication to sustainability. The Langjing X11 washing machine, for example, offers 50% energy savings compared to Europe’s A-class standards and features a unique air circulation capability.
Sustainability and Recycling Initiatives
Haier’s recycling efforts span from home appliance recovery to remanufacturing, creating a comprehensive green recycling ecosystem. This initiative includes a full-chain network for recovery, disassembly, and regeneration, demonstrating Haier’s commitment to environmental responsibility and product lifecycle management.
Global Expansion and Market Dominance
Haier’s global expansion has been marked by a strategic approach of localized R&D, manufacturing, and marketing. The company’s “3-in-1” strategy ensures adaptability to regional market needs, supported by a global network of R&D centers and an open innovation ecosystem. This approach has helped Haier maintain its position as the world’s top brand in large household appliances for 15 consecutive years, with leading rankings in refrigerators, washing machines, wine coolers, and freezers.
Future Outlook
Haier’s ongoing innovations and global presence highlight its commitment to excellence and its role as a global ecosystem brand. With a focus on adapting to market demands and advancing sustainable practices, Haier is poised to continue its leadership in the appliance industry.
For more information, please visit https://www.haier.com/global/ and https://en.prnasia.com/mediaroom/23954-0.shtml.
Source: Haier Group
