THE MAGIC X Global Embodied Intelligence Innovation Summit recently kicked off in the United States. The summit brought together top global technology companies and research teams, with prominent guests including former San Francisco Mayor Willie Brown and Turing Award winner Martin Hellman, to explore the industrial applications of embodied intelligence technology. SAVOLAB, the MagicLab’s brand, showcased its Silicon Valley series of tech-driven snacks, demonstrating how technology empowers healthy snacks and becoming a shining example of cross-industry integration at the summit.
THE MAGIC X summit is the world’s leading exchange platform in the field of embodied intelligence, focusing on technology applications and industry integration. The participation of SAVOLAB in the exhibition is an important initiative for the brand to cross boundaries and break through with its technological genes. It is also a vivid practice of MagicLab to integrate intelligent technology into the food field and serve people’s consumption.
SAVOLAB relies on MagicLab Technology resources to combine biotechnology, intelligent concepts and food research and development to create healthy snacks that combine a sense of technology and quality.
At the summit, Gu Shitao, President of MagicLab, delivered a speech outlining the company’s strategy of empowering the entire industry with technology. She stated that the core of technology is to serve life, and food is an important scenario for the application of technology. In the future, the ecosystem will continue to empower SAVOLAB and help brands develop globally.
In terms of R&D, SAVOLAB has partnered with Jiangnan University and China Agricultural University to establish an industry-academia-research collaboration framework, driving product upgrades through scientific research. Regarding the supply chain, the brand sources high-quality ingredients globally, builds an intelligent supply chain, and strictly controls product quality.
Guests such as Willie Brown and Martin Hellman have expressed their recognition of SAVOLAB, noting that it offers a new direction for technological advancement in the food industry. To date, the brand has hosted a global launch event, appeared on the Spring Festival Galas of two major satellite TV networks, and showcased its products at top-tier exhibitions such as FBIF, Spring Sugar, and AWE, continuously expanding its global influence.
The Silicon Valley series featured at this exhibition stands out with highlights including probiotic gummies, collagen bars, and keto nuts—all designed with pure formulations to meet diverse health needs. The brand also integrates lifestyle scenarios such as skiing and cycling to deepen its connection with young consumers.
Leveraging this summit, SAVOLAB is accelerating its global expansion, with products already available worldwide via Amazon. In the future, the brand will continue to deepen the integration of technology and food, expand its product portfolio, and undertake cross-industry explorations such as polar expeditions and space missions. These efforts aim to support the development of MagicLab and drive the transformation of the global healthy snack industry.
