ITS Logistics Leader Advocates for People-Focused Investments in 2025

Josh Allen, the Chief Commercial Officer at ITS Logistics, recently emphasized the need for logistics firms to prioritize people-focused investments in 2025. Speaking at FreightWaves’ F3: Future of Freight Festival, Allen highlighted the importance of developing both the workforce and the companies themselves, moving away from a purely transactional approach to partnerships.

Key Takeaways

• Focus on People: Allen advocates for investments that empower employees and enhance their careers.
• Technological Development: Emphasizes building technology that improves human efficiency rather than displacing workers.
• Meaningful Partnerships: Encourages companies to view partnerships as long-term investments rather than transactional relationships.
• Value Addition: Companies should assess the value they provide to their clients.

The Importance Of People In Logistics

During his address, Allen shared his personal connection to ITS Logistics, stating that the company’s culture and its people were significant factors in his decision to join. He believes that a strong focus on employee empowerment is essential for the growth and success of logistics firms.

He stated, "I am absolutely drinking the Kool-Aid all day of ‘we are empowering futures … but really investing in those people that we can see every day.’" This sentiment underscores the belief that investing in human capital is as crucial as investing in technology.

Rethinking Technological Advancements

Allen also discussed the current trend in the logistics industry, where there is a significant focus on technology that often overlooks the human element. He warned against the dangers of displacing workers with technology, urging companies to develop tools that enhance human capabilities instead.

He stated, "There is a lot of focus on displacing the human being and displacing the culture and the talent that we just talked about. Instead, we should be building technology that makes people better."

Building Meaningful Relationships

In his conversation, Allen stressed the importance of viewing partnerships through a lens of commitment rather than transactions. He believes that when ITS partners with another business, it is not just about moving loads but about investing in the relationship, workforce, and technology.

He emphasized, "You have to put in the effort in the detail for excellence. It cannot be about simply moving a few loads. It cannot be just a transactional approach."

Assessing Value in Client Relationships

Allen encouraged logistics companies to reflect on the value they add to their clients. This introspection can lead to better service and stronger partnerships. By focusing on the details and striving for excellence, companies can differentiate themselves in a competitive market.

Looking Ahead: Challenges in the Industry

As the conversation shifted to the freight recession, Allen acknowledged the challenges that the industry faces. He noted that while changes are occurring, there is still much work to be done. The logistics sector must adapt to these challenges while maintaining a focus on people and relationships.

In conclusion, Josh Allen’s insights at the FreightWaves F3 Festival serve as a call to action for the logistics industry to prioritize people-focused investments in 2025. By fostering a culture of empowerment and meaningful partnerships, companies can navigate the complexities of the industry and emerge stronger in the future.

Sources

• ITS Logistics leader urges industry to make people-focused investments in 2025 – FreightWaves, FreightWaves.