Keeping up with what’s popular on LinkedIn can feel like a full-time job. Every day, new trends, discussions, and content formats pop up. If you’re looking to understand what’s getting the most attention and how to make your own posts stand out, you’ve come to the right place. We’re breaking down the top LinkedIn posts today to give you a clear picture of what’s working right now.
Key Takeaways
- Trending hashtags are a big deal on LinkedIn, with popular ones like #innovation and #digitalmarketing having millions of followers. Using them correctly can boost your post’s visibility.
- The LinkedIn algorithm favors content that stays on the platform and provides professional value. It’s designed to show users relevant information, not just what’s popular everywhere else.
- Carousel posts, often made from PDFs, are great for sharing guides or multiple images. While not a native ad format anymore, they still perform well for storytelling.
- LinkedIn Live sessions get a lot of engagement, with more comments and reactions than regular videos. You’ll need a third-party tool to go live.
- Creating newsletters on LinkedIn is a good way to build a following and establish yourself as someone with knowledge in your field.
1. Trending Hashtags
Hashtags are still a big deal on LinkedIn, and knowing which ones are popular can really help your posts get seen. It’s not just about slapping any # on your content; you need to be smart about it. Think of them as signposts that guide people interested in your topic right to your content. Using the right hashtags can make a huge difference in how many people actually see what you’ve posted.
Why Hashtags Matter
Hashtags help categorize your content and make it discoverable. When someone searches for a specific hashtag or follows one, your post can show up in their feed. This is super useful for connecting with others who share your interests or for potential clients looking for what you offer. It’s like putting your content in the right aisle at a giant library.
Top Hashtags to Consider
Some hashtags are just massive on LinkedIn, with millions of followers. These broad terms can get your content in front of a lot of eyes. For instance, #Innovation has over 38 million followers, and #Management is followed by more than 35 million people. Other big ones include #DigitalMarketing and #Technology. While these are great for reach, remember that with so many people using them, your post might get lost. It’s a good idea to mix these with more specific tags.
Here’s a look at some of the most followed hashtags:
- #Innovation (38M+ followers)
- #Management (35M+ followers)
- #DigitalMarketing (27M+ followers)
- #Technology (26M+ followers)
- #Creativity (25M+ followers)
Finding Your Niche
While broad hashtags get you noticed, using niche hashtags can help you connect with a more targeted audience. If you’re in the marketing world, instead of just #marketing, try something like #ContentStrategy or #SocialMediaTips. This way, you’re reaching people who are specifically interested in that sub-topic. It’s also smart to create your own branded hashtags for your company or personal brand. Don’t forget to check out what hashtags others in your field are using. You can find these by searching for a topic and seeing what suggestions pop up, or by looking at the top LinkedIn hashtags that are trending.
Smart Hashtag Use
- Mix it up: Combine popular, broad hashtags with specific, niche ones. This gives you both reach and targeted visibility.
- Check spelling: A simple typo can mean your post is never found. Always double-check your hashtags.
- Don’t overdo it: LinkedIn suggests using around 3-5 hashtags per post. Too many can look spammy.
- Test and track: See which hashtags perform best for your content. What works for one post might not work for another.
- Use @mentions: If you want to tag a person or company, use the @ symbol, not a hashtag. Hashtags are for topics, not for tagging people.
2. LinkedIn Algorithm
Understanding the LinkedIn algorithm is key to getting your content seen. It’s not about going viral like on other platforms; LinkedIn wants to show people professional advice and updates relevant to their careers. Think of it as a sophisticated system that learns what you like and who you interact with most.
So, how does it actually work? It’s a bit of a process. First, LinkedIn checks if your post is spam or low quality. Things like tagging too many people, having lots of errors, or posting way too often can get it flagged. If it passes that initial check, it goes to a small group of your connections to see how they react. This is often called the "golden hour." If people engage with it – especially with thoughtful comments – LinkedIn shows it to more people.
The algorithm is really trying to reward meaningful conversations and expertise. It’s also been updated to prioritize relevance over just how new a post is. This means older, valuable content can keep showing up in feeds if it’s a good match for someone’s interests. Plus, LinkedIn is pushing for more native content, so posts with external links might not get as much reach. If you need to share a link, maybe pop it in the comments instead.
Here’s a quick rundown of what the algorithm looks for:
- Quality and Relevance: Is the content useful and related to professional topics?
- Initial Engagement: How do people react in the first hour?
- Meaningful Comments: Are people having actual discussions on your post?
- Dwell Time: How long are people spending looking at your content?
- Native Content: Is it hosted directly on LinkedIn?
It’s all about building connections and sharing knowledge. Focusing on creating genuinely helpful posts that spark discussion is the way to go. You can find more details on how to optimize your posts for LinkedIn’s recommendation system.
3. Carousel Posts
Carousel posts are a fantastic way to tell a story or break down complex information into digestible chunks. Think of them like a digital flipbook for your professional insights. They allow you to string together multiple images, graphics, or even short video clips into a single, engaging post. This format is great for step-by-step guides, showcasing different features of a product, or sharing a series of related tips. While LinkedIn used to have a dedicated carousel post option, you can still achieve a similar effect by uploading multi-page PDFs. This is a smart way to keep people on the platform longer as they swipe through your content. It’s a bit of a workaround, but many brands are finding success with it. For instance, you could share a case study, with each page highlighting a different aspect of the client’s success. Or, perhaps you’re launching a new service; each slide could focus on a different benefit. It’s all about creating a visual narrative that keeps your audience hooked. Remember to make each slide visually appealing and ensure the text is easy to read on mobile devices. It’s a bit like creating a mini-presentation right in the feed, and it can really make your content stand out. It’s a good way to share more detailed information without overwhelming your audience in a single text block. You can even repurpose existing blog posts or reports into these multi-page documents for a fresh look on LinkedIn. It’s a creative approach to content sharing that can lead to better engagement. It’s a bit like how Richard Branson is pushing the boundaries with space tourism; you can push the boundaries of how you share information on LinkedIn by using this format. See how Virgin Galactic is innovating.
4. LinkedIn Live
Live video on LinkedIn is a really powerful way to connect with your audience in real-time. Did you know that live streams get way more comments and reactions compared to regular videos? It’s true. While you can’t stream directly on LinkedIn yet, you can use other tools like Zoom, Vimeo, or Restream to broadcast live. This is a fantastic way to boost engagement and have direct conversations with your followers. Think about hosting Q&A sessions, behind-the-scenes looks at your company, or even interviews with industry folks. Making your live sessions interactive is key to keeping people tuned in. It’s a great way to show the human side of your brand and build a stronger connection. Remember to promote your live sessions beforehand using regular posts to get the word out. This helps ensure you have a good audience ready when you go live. It’s all about creating that immediate connection and conversation that people are looking for on professional networks like this. You can find more tips on using social media for business growth at social media platforms.
Key Benefits of LinkedIn Live
- Increased Engagement: Live videos typically get significantly more comments and reactions than pre-recorded content.
- Real-Time Interaction: Directly engage with your audience, answer questions, and get immediate feedback.
- Brand Authenticity: Showcase your company culture and personality in a genuine way.
- Wider Reach: Live events can attract viewers beyond your immediate follower base.
Best Practices for LinkedIn Live
- Plan Your Content: Decide on a clear topic or format for your live session.
- Promote in Advance: Announce your live stream through posts and updates to build anticipation.
- Use Quality Equipment: Ensure good lighting and clear audio for a professional look.
- Engage Your Audience: Actively respond to comments and questions during the broadcast.
- Follow Up: Share a recording of the live session afterward for those who missed it.
5. Newsletters
LinkedIn Newsletters are a fantastic way to consistently share your insights and build a dedicated following. Think of it as your own mini-publication right on the platform. When you publish a new article, your subscribers get a notification, which is a pretty direct line to an interested audience. It’s a solid method for establishing yourself as someone who knows their stuff in a particular field. Plus, it helps create a community around your brand or personal profile. You can share tips, industry news, or even behind-the-scenes looks at your work.
The key is consistency and providing real value to your readers.
Here’s a quick look at how they work:
- Publishing: You create articles directly within LinkedIn, similar to a blog post.
- Subscribers: People can subscribe to your newsletter, getting notified of new posts.
- Discovery: Anyone on LinkedIn can find and read your newsletters.
It’s a great way to repurpose content or create original pieces that keep your audience engaged. If you’re looking for ways to get more contributors for your own projects, understanding how others build an audience might give you some ideas for securing free contributors.
Some people use newsletters to share personal development tips, while others focus on industry trends. It really depends on what you want to be known for. It’s a direct channel to people who have already shown interest in what you have to say.
6. Job Openings
Looking for your next career move? LinkedIn is a fantastic place to find job openings. Companies are actively posting vacancies, and you can often find roles that aren’t advertised elsewhere. It’s not just about scrolling through listings, though. Many companies use this platform to showcase their culture and what it’s like to work there, giving you a better feel for the environment before you even apply. Paying attention to companies that regularly post job openings can signal growth and stability.
Here are a few ways to make the most of job hunting on LinkedIn:
- Optimize your profile: Make sure your profile is up-to-date with your latest skills and experience. Recruiters often search profiles directly.
- Use the "Jobs" tab: This section is specifically designed for job seekers. You can filter by location, industry, experience level, and more. Set up alerts for new postings that match your criteria.
- Follow companies you’re interested in: This way, you’ll see their job postings and other company updates in your feed.
- Network: Connect with people in your desired industry or at companies you admire. Sometimes, the best opportunities come through personal connections.
Don’t forget to check out resources like Authentic Jobs for web professional roles. It’s a crowded market out there, and staying informed about cybersecurity threats is also important for any professional Cybercrime poses significant security threats.
7. Customer Spotlight
Shining a light on your customers is a fantastic way to build trust and show off what your product or service can really do. It’s more than just saying you’re good; it’s about showing proof through the people who use your stuff. When you feature a customer’s success story, you’re not just celebrating them, you’re also giving potential buyers a real-world example of the benefits they can expect. It makes your brand feel more human and relatable.
Why Feature Customers?
- Builds Social Proof: Seeing others succeed with your offering makes people more likely to try it themselves.
- Increases Trust: Genuine customer stories are more believable than company claims.
- Provides Relatable Examples: Potential customers can see themselves in the success stories.
- Boosts Customer Loyalty: Customers feel appreciated when you highlight their achievements.
How to Spotlight Customers
- Share Testimonials: Post written or video testimonials from happy clients. Make sure to get their permission first, of course.
- User-Generated Content: Encourage customers to share photos or videos of themselves using your product or service. Reposting this content is a great way to show engagement.
- Case Studies: Develop more in-depth stories about how a specific customer overcame a challenge using your solution. These can be shared as articles or carousels.
- Tagging: When you feature a customer, tag them in the post. This not only gives them recognition but also extends the reach of your post to their network. It’s a simple way to get more eyes on your content, and it’s a win-win for everyone involved. Many businesses are finding success by focusing on these types of authentic interactions, much like how companies use TeamWave for business apps to streamline their operations and connect with their audience.
8. Thought-Provoking Articles
Sometimes, the most engaging content on LinkedIn isn’t about selling or direct advice. It’s about making people stop and think. These articles often spark conversations and get people sharing their own perspectives. They tend to be well-written pieces that explore a topic from a unique angle or present a contrarian viewpoint.
What makes an article truly thought-provoking? It often boils down to a few key elements:
- Originality: Does it offer a fresh take on a familiar subject?
- Depth: Does it go beyond surface-level observations?
- Relatability: Does it connect with the reader’s experiences or emotions?
- Call to Reflection: Does it encourage readers to consider their own beliefs or actions?
Think about the articles that have stuck with you. They probably didn’t just tell you something; they made you feel something or question something. For instance, pieces that discuss the nuances of career progression or the psychology behind branding can really get people talking. It’s about presenting information in a way that encourages critical thinking, much like how understanding the elements of newsworthiness can help shape a compelling story for public relations.
These kinds of posts can be incredibly effective for building a personal brand because they showcase your ability to analyze and articulate complex ideas. It’s not just about what you know, but how you think about it. People connect with genuine insights and well-reasoned arguments. So, if you’re looking to stand out, consider sharing or writing content that challenges the status quo or offers a new perspective. It’s a great way to start meaningful discussions.
9. Repurposed Content
Got a great blog post or a killer video that did well on another platform? Don’t let that content gather dust! Repurposing it for LinkedIn is a smart way to get more mileage out of your efforts. Think about taking key stats from a report and turning them into a shareable graphic, or pulling out the main takeaways from a long article and presenting them as a carousel. The goal is to adapt existing material so it fits the professional vibe of LinkedIn and offers clear value to your network.
Here’s how you can make your old content shine on LinkedIn:
- Summarize and Highlight: Take a lengthy blog post or whitepaper and condense it into a few key points. You can present these as a text post with a compelling question or as a PDF carousel.
- Visual Snippets: Extract interesting data points, quotes, or statistics from your existing content. Turn these into eye-catching images or short video clips. This makes complex information easy to digest.
- Turn Presentations into Posts: If you’ve given a presentation or webinar, you can repurpose slides into a carousel post. Add your own commentary or insights to each slide to provide context.
- Video Clips: Edit longer videos into shorter, focused clips that highlight a specific tip, idea, or success story. Make sure to add subtitles, as many people scroll with the sound off. This is a great way to share insights and advice [on LinkedIn].
Remember, the trick is to reframe the content with your unique perspective. Simply copying and pasting won’t cut it. Add your own thoughts, ask questions, and encourage discussion to make it feel fresh and engaging for your LinkedIn audience.
10. Visual Content Formats
Let’s talk visuals. It’s no secret that posts with images get more attention – like, twice as many comments compared to plain text. So, if you’re not using visuals, you’re probably missing out on a big chunk of engagement. Think about it, scrolling through your feed, what stops you? Usually, it’s something that pops. This could be a sharp infographic breaking down some data, a cool chart showing a trend, or even just a well-designed cover image for a case study.
Mixing up your visual formats is key to keeping your audience interested and showing off your brand’s personality. Don’t just stick to one thing. Try out different types of visuals to see what clicks with your followers. For example, you could take a key statistic from a report and turn it into a shareable image. Then, in the caption, you give a little more context and maybe a link to the full report. It’s a good way to get people to download the resource.
Charts and Infographics
These are fantastic for making complex information easy to digest. A well-made chart can highlight a trend or comparison much faster than a block of text. Infographics can tell a story visually, making data more memorable and shareable. They’re great for showing processes, statistics, or timelines.
Document/Carousel Posts (PDFs)
While LinkedIn used to have a dedicated carousel post format, you can still achieve a similar effect by uploading multi-page PDFs. These are super effective for step-by-step guides, sharing multiple tips, or showcasing different features of a product. People seem to really like these; many of the most viral posts have been in this document format. The trick is making sure the content inside is genuinely useful for your audience.
Videos
Video content continues to be a powerhouse on LinkedIn. Whether it’s short, punchy clips or longer, more in-depth discussions, video grabs attention. Consider creating content like product demos, client testimonials, or even quick behind-the-scenes looks at your company culture. Remember to add subtitles, as many people scroll with the sound off. Native video also tends to perform well, keeping users on the platform.
Wrapping Up Your Daily LinkedIn Trends
So, that’s a look at what’s buzzing on LinkedIn today. It’s pretty clear that sharing genuine insights, using visuals, and jumping into relevant conversations are key. Whether you’re looking to boost your own profile or understand industry shifts, keeping an eye on these trends can really help. Don’t forget to mix in your own unique perspective – that’s what really makes your content stand out. We’ll be back tomorrow with another rundown of what’s hot.
Frequently Asked Questions
What is a trending topic on LinkedIn?
Think of trending topics as what everyone is talking about right now on LinkedIn. It could be about new business ideas, current events that affect work, or important issues for people in jobs. It’s like the “hot” subjects of the day.
How can I spot what’s trending?
You can usually tell what’s trending by seeing which posts get lots of likes, comments, and shares. If many people are talking about the same thing, it’s likely a trend.
How do I use trending topics to my advantage?
It’s smart to join in! Share your own thoughts or experiences related to what’s popular. This shows you know what’s going on and makes people more likely to interact with your posts.
Should I use LinkedIn’s built-in tools for my posts?
Yes, LinkedIn likes it when you use its own features. Things like polls or native video uploads help keep people on the platform, which the system tends to favor.
What kind of content works best on LinkedIn?
Definitely! Using different types of posts, like images, short videos, or even documents that act like slide shows (called carousels), makes your profile more interesting and can reach more people.
Why is it good to feature customers on LinkedIn?
Sharing stories about your customers, like positive reviews or how they use your product, is a great way to build trust. It shows real people love what you do.