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Innovation Chain North undergo digital transformation with The SEO Works




Innovation Chain North undergo digital transformation with The SEO Works 

Great Places Housing Groups’ construction services framework Innovation Chain North (ICN) has embarked on a digital transformation project with award-winning digital agency The SEO Works.

The partnership, beginning over a year ago, involves multiple projects that will help transform the face of the framework. The first was the launch of a brand-new ICN marketing website, designed and delivered by the web team at The SEO Works.

The most recent project is however is the most elaborate – the launch of a full portal for the framework. This has been created by the award-winning web design and development team and will become the new home for supplier selection, tenders and all documentation for ICN – saving hundreds of hours of work for both users and the client.

Commenting on the ongoing partnership, Helen Spencer, Director of Development at Great Places, said: 

“We selected The SEO Works due to their experience in our sector and the quality of response to our brief. Alongside the ICN Team, they have helped to deliver a first-class website and portal which has transformed the client and supplier experience with a variety of new features. 

“The news online forms, live project view, and profile pages give our clients even greater control when it comes to managing their ICN framework account, and we know based on feedback are welcome additions.”

Graham Jones, Web Team Leader of The SEO Works added, “We are very excited to see the major projects in this partnerships live – the portal has been one of our most ambitious Web projects to date, and we’re very happy that Great Places and ICN have entrusted such an exciting project with us. We’re proud that we’ve delivered something truly special for them.”

With other projects still to come in the partnership, both parties are looking forward to an exciting and successful future. The news marks another exciting appointment for the award-winning Web team at The SEO Works.

The SEO Works specialises in SEO, PPC, web and paid social advertising and has clients including; Decathlon, Rab, Mondaine, Weldricks Pharmacy, the NHS and Denby Pottery

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About Innovation Chain North

Innovation Chain North (ICN) is a framework for construction and associated professional services procured under the Public Contracts Regulations 2015 and is OJEU compliant. It has been designed by Great Places Housing Group, to support the delivery of new homes and associated social infrastructure across the North of England. 



About The SEO Works

The SEO Works are an award-winning provider of digital marketing and websites for leading brands and prospering SME’s across the UK. We help businesses measure, understand, and fulfil their online potential.




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