5 Popular Trade Shows to Grow Business

First Steps Towards Trade Shows

Trade shows represent reoccurring events where companies aim at presenting their products and services on the market. They are venues for developing contacts, furthermore, they provide opportunities for finding out about new ideas or services. In addition, they facilitate making new business connections. Trade shows are crucial for businesses to boost brand awareness, generate leads, and discover new markets.

Why It Matters: Going Through its Significance

Trade shows make businesses thrive by providing them with clients and business partners. They provide a special chance to demonstrate certain goods and services, to receive some market data, and to establish beneficial contacts. Trade shows contribute towards raising the business profile, a business can learn more about its competitor, they target end users and buyers hence contributing towards their longevity.

Top 5 Trade Shows

•       Fakuma

Fakuma Trade Fair is an international plastics processing trade fair that is conducted annually in Friedrichshafen, Germany. It attracts both global manufacturers and visitors, materials, ancillary equipment, and services for injection moulding, extrusion, thermoforming and related technologies. Those who attend get to listen to and learn of new machinery, materials, and process involved embracing different innovation in the market. Fakuma offers expert talks, networking with industry reps, making it key for staying competitive in the plastics market.

•       Expo Real

Munich based EXPO REAL is Europe’s leading trade fair for commercial property business, bringing together major market participants from all over the world. “Property investment, development, and financing activities are captured in the event in relation to new trends. Moreover, the attendees focus on professional interaction, getting the information from the speakers, as well as acquaintance with the new technologies. Furthermore, being a major event in real estate, EXPO REAL facilitates professionals in meeting and advancing industry solutions.”

•       CHILLVENTA GERMANY

CHILLVENTA Germany being held in Nuremberg is one of the leading trade fairs in Europe featuring refrigeration, air conditioning, ventilation and heat pumps. They are events that attract key professionals globally for purposes of exhibiting new technologies and environmentally friendly products and services.

Furthermore, the exhibit offers features for discovering new products, joining forums, and connecting with industry leaders and peers. Consequently, this is why a company like CHILLVENTA is important, as it is engaging itself in the constant enhancement and promotion of energy-saving and environmental protection, thereby serving as a key professional platform for the advancement of heating, ventilation, and air conditioning systems

•       Parcel+Post

The annual Parcel+Post Expo is the most important forum for postal, parcel and small shipping market in Europe and the rest of the global. It chases the right stakeholders, for example, displaying trends in delivery, robotic procurement, and e-commerce. Moreover, professionals present conferences showcasing the latest technologies influencing the future of logistics. In addition, the platform is vital for industrial players to collaborate and enhance parcel and post services in order to meet future needs.

•       MRO EUROPE

MRO Europe is an annual show and the best event to capture the entire aviation maintenance, repair, and overhaul industry. It gathers top professionals to present best practices, tools, and technologies in timely aircraft maintenance, supply chain, and digital solutions. Furthermore, participants engage in high-level networking, attend industry leaders’ talks, and learn about new developments. Consequently, MRO Europe is important for professionals who are focused on enhancing aviation safety and performance through knowledge exchange and industry collaboration

Way to Maximize ROI at Trade Shows

For successful trade shows, in particular, focus should be more on creating awareness than selling by planning effectively and staying relevant.”. Emphasis on the external part of the booth as this will enable attract the attendees. Train the team is an essential sales skills and effective meeting conduct to generate quality leads. People follow-up is critical in the event of turning prospects into buyers. The above-mentioned tactics can apply and help increase returns for the trade show immensely.

Valuable Tips Resulting in Making the Most of Trade Show

However, to make a trade show successful, additionally objectives must be defined and focus should be on crucial business contacts. Creating two-way communication with attendees through interactive tools, like product demonstrations, is essential for engagement. Furthermore, time must be used  to circulate the show floor and see what other competitors do, in doing so, one may possibly gain ideas. Last but not least, if there are new opportunities, ensure to follow up immediately in order to make a good cash out of it.