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A Guide to the Best Website Builders: Which to Choose?




Choosing the right website builder is crucial for creating a successful online presence, whether you’re starting a blog, setting up an online store, or showcasing your portfolio. With numerous options available, each with its own strengths and weaknesses, it can be overwhelming to decide which one best suits your needs. This guide will help you navigate through the top website builders, comparing their features, ease of use, pricing, and more, to help you make an informed decision.

Key Takeaways

  • Understand your website needs and goals before choosing a builder.
  • Compare the features, scalability, and future growth potential of different website builders.
  • Evaluate the e-commerce capabilities, such as payment gateways and inventory management, if you plan to sell products online.
  • Consider the design and customization options, including template variety and mobile responsiveness.
  • Review the pricing plans, hidden costs, and available free trials to ensure you get the best value for your investment.

Understanding Your Website Needs

Identifying Your Goals

Before diving into the world of website builders, it’s crucial to identify your primary goals. Ask yourself the following questions:

  • Do you just need to display information, or should site visitors be able to interact with the pages?
  • Are you planning to sell products or services, or capture contact information of potential customers?
  • Will you be managing your site yourself or working with a third-party service provider?
  • Are you willing to pay extra for more features?
  • How much customization do you want in terms of layout and design?
  • Do you need to create any unique functionality like quizzes, forms, or newsletters?

Essential Features to Consider

When choosing a top website builder, consider the key features that will support your goals. Here are some essential features to look for:

  • Design Flexibility: Ensure the builder offers a variety of templates and customization options.
  • SEO Tools: A dedicated SEO strategy is vital for visibility.
  • E-commerce Capabilities: If you plan to sell products, look for robust e-commerce features.
  • Third-Party Integrations: Check if you can install third-party apps or integrations.
  • Mobile Responsiveness: Your site should look great on all devices.

Scalability and Future Growth

Think about the future growth of your website. Scalability is key to ensure your site can grow with your business. Consider the following:

  • Can the website builder handle increased traffic and content?
  • Are there options to upgrade your plan as your needs evolve?
  • Does the builder offer advanced features that you might need in the future?

Prioritize design – This is your site, your portal to the entire internet, so make it fun! Remember that websites are inherently visual too. Think carefully about the images, videos, and logos your site uses and make sure they reflect your business’s brand.

Comparing Top Website Builders

WordPress vs. Wix

When comparing WordPress and Wix, ease of use is a significant factor. WordPress offers extensive customization options through plugins and themes, making it ideal for users who need flexibility. On the other hand, Wix provides a more straightforward, drag-and-drop interface, which is perfect for beginners.

Feature WordPress Wix
Ease of Use Moderate Easy
Customization High Moderate
Cost Varies Fixed
SEO Tools Advanced Basic

Shopify vs. BigCommerce

Shopify and BigCommerce are both excellent choices for ecommerce. Shopify is known for its user-friendly interface and extensive app store, while BigCommerce offers more built-in features, reducing the need for third-party apps.

  • Shopify Pros:
    • User-friendly
    • Extensive app store
    • Strong community support
  • BigCommerce Pros:
    • More built-in features
    • No transaction fees on any plan
    • Scalable for large businesses

Squarespace vs. Weebly

Squarespace and Weebly both cater to users looking for simplicity and elegance. Squarespace is renowned for its stunning templates and design flexibility, whereas Weebly offers a more straightforward, drag-and-drop experience.

If you prioritize design and aesthetics, Squarespace is the better choice. However, if ease of use and quick setup are more important, Weebly is the way to go.

Feature Squarespace Weebly
Design Quality High Moderate
Ease of Use Moderate Easy
Pricing Moderate Low
Customer Support 24/7 Limited

Ecommerce Capabilities

Payment Gateway Options

When choosing a website builder for ecommerce, it’s crucial to consider the available payment gateway options. A variety of payment gateways can enhance the customer experience by providing multiple payment methods. Look for builders that support popular gateways like PayPal, Stripe, and Square. Additionally, some platforms offer the ability to integrate with local payment methods, which can be beneficial for international sales.

Inventory Management

Effective inventory management is essential for any online store. Many website builders offer built-in tools to help you track stock levels, manage orders, and even automate reordering. These features can save you time and reduce the risk of overselling. Some advanced platforms also provide analytics to help you understand your inventory turnover and make informed decisions.

Customer Experience

The customer experience is a critical factor in the success of your online store. Features like a user-friendly checkout process, fast loading times, and mobile responsiveness can significantly impact customer satisfaction. A seamless customer experience can lead to higher conversion rates and repeat business. Additionally, consider platforms that offer customization options to tailor the shopping experience to your brand’s unique style.

Enhancing your online store with functionalities like multi-platform selling and extensive payment options can significantly boost your sales. This means you can sell products on your website as well as across popular platforms like Facebook, Instagram, Amazon, and eBay.

Design and Customization

Template Variety

Website builders offer a wide range of templates to suit different industries and personal styles. Choosing the right template is crucial as it sets the foundation for your site’s design. Templates can often be customized to match your brand’s colors, fonts, and overall aesthetic. Some platforms even provide industry-specific templates, making it easier to get started.

Drag-and-Drop Functionality

Drag-and-drop editors simplify the design process, allowing you to move elements like text, images, and videos around the page with ease. This functionality is particularly useful for those without coding experience. For example, HubSpot offers a drag-and-drop editor with 47 modules, including headers, text, images, and CTAs. This makes it easy to build and customize your site without needing to write a single line of code.

Mobile Responsiveness

In today’s digital age, having a mobile-responsive website is non-negotiable. Most website builders ensure that their templates are mobile-friendly, automatically adjusting to different screen sizes. This is essential for providing a seamless user experience across all devices. You can often preview how your site will look on mobile and make necessary adjustments to ensure it looks great on any device.

Customizing your website’s design is not just about aesthetics; it’s about creating a user-friendly experience that aligns with your brand’s identity.

Ease of Use and Support

User Interface

When it comes to ease of use, website builders with drag-and-drop or WYSIWYG editors are generally more user-friendly, especially for beginners. These tools allow you to design your website visually without needing to write any code. Smooth operation and guided prompts can significantly enhance the user experience.

Customer Support

Having reliable customer support is crucial when you run into issues. Most website builders offer extensive knowledge bases and resource libraries. However, live support options such as live chat and phone support can vary significantly. Look for builders that provide robust live support to ensure you can quickly resolve any problems.

Learning Resources

Many website builders come with a variety of learning resources to help you get started. These can include tutorials, webinars, and community forums. These resources are invaluable for beginners who may find the initial setup overwhelming.


Don’t compromise on quality for ease of use: the best builders have strong template collections and powerful drag-and-drop editors. After-sales support is key, as you might find it difficult to diagnose and fix issues.

Pricing and Value

Subscription Plans

When choosing a website builder, understanding the subscription plans is crucial. Different platforms offer various pricing tiers to cater to different needs, from personal blogs to large e-commerce sites. Here’s a comparison of some popular website builders:

Plan Type Monthly Cost (Annual Billing) Monthly Cost (Monthly Billing) Features
Free $0 $0 Basic features, ads displayed
Personal $10 $13 Custom domain, no ads, limited storage
Professional $12 $16 More storage, advanced features
Performance $26 $29 Unlimited storage, premium features

Hidden Costs

While the base subscription price is important, be aware of potential hidden costs. These can include:

  • Transaction fees for e-commerce
  • Additional costs for premium templates or plugins
  • Higher renewal rates after the first year

Free Trials and Money-Back Guarantees

Many website builders offer free trials or money-back guarantees, allowing you to test the platform before committing. This can be a great way to ensure the builder meets your needs without financial risk.

It’s always a good idea to read the fine print and understand the terms of any free trial or money-back guarantee offered by the website builder.

SEO and Marketing Tools

SEO Features

Building a site is just half the battle—you also need to rank on search engines. Website builders offer various SEO tools such as the ability to adjust page titles and meta descriptions, add alt tags, and upload a site map. These features are crucial for improving your site’s visibility on search engines. Some builders, like GoDaddy, provide powerful SEO functionality, making them excellent for promoting sites with mathematical efficiency.

Email Marketing Integration

Email marketing is a powerful tool for engaging with your audience. Some website builders, like GetResponse, offer integrated email marketing features. While their SEO capabilities might be limited to adjusting meta titles and descriptions, they excel in email marketing, making them a strong contender if you plan to focus on this area.

Social Media Tools

Effective social media integration is essential for modern websites. Many website builders include tools to help you connect your site with various social media platforms. This can include features like social media sharing buttons, embedded feeds, and analytics to track your social media performance. These tools help you reach a broader audience and engage with them across multiple channels.

Advanced plans may even include custom email addresses and SEO analytics tools for next-level marketing campaigns.


Choosing the best website builder for your needs in 2024 can be a daunting task given the plethora of options available. Each platform has its own strengths and weaknesses, catering to different types of users and website requirements. Whether you prioritize ease of use, design flexibility, e-commerce capabilities, or value for money, there is a website builder out there that fits your specific needs. By carefully considering your goals and the features you need, and by leveraging the insights provided in this guide, you can make an informed decision that will set the foundation for your online success. Remember, the best website builder is the one that aligns perfectly with your vision and helps you achieve your objectives efficiently.

Frequently Asked Questions

How do I choose the best website builder in 2024?

To choose the best website builder in 2024, consider your website goals, the features you need, scalability, ease of use, design options, e-commerce capabilities, and overall value. Research and compare the top website builders based on these criteria.

What are the top website builders available?

Some of the top website builders include WordPress, Wix, Shopify, BigCommerce, Squarespace, Weebly, HubSpot Website Builder, and GoDaddy Website Builder. Each has its own strengths and is suitable for different types of websites.

What features should I look for in a website builder?

Essential features to look for include ease of use, customizable templates, mobile responsiveness, SEO tools, e-commerce capabilities, customer support, and integration with third-party services.

Is it important for a website builder to have e-commerce capabilities?

If you plan to sell products or services online, e-commerce capabilities are crucial. Look for features like payment gateway options, inventory management, and customer experience tools to ensure smooth online transactions.

Are there free trials available for website builders?

Many website builders offer free trials or money-back guarantees. This allows you to test the platform and see if it meets your needs before committing to a subscription plan.

Can I customize my website using a website builder?

Yes, most website builders offer a range of customization options, including drag-and-drop functionality, customizable templates, and mobile responsiveness, allowing you to create a unique and professional website.



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