Small medical clinics often operate on razor-thin margins. Marketing campaigns may seem like the best way to boost revenue, but more often than not, traditional marketing just drains a clinic’s budget with little return. Now, small medical and aesthetic clinics are turning to a high-tech, high-return method for driving revenue: Looped.
Looped is a healthcare-centric app developed by Sam R. Patel. It’s designed to help clinics better connect with their patients, but it’s also equipped with tools that help boost profitability.
“It’s a white-labeled product that the clinic can own,” Patel explains. “They have it, and they have the patients download the app that’s branded to them. And the patient would then be able to follow their healthcare journey.”
In addition to letting patients track their healthcare and treatment journey, Looped is full of social media-style educational videos. Patients earn in-app rewards for watching, and they can put those rewards toward future treatments.
However, Looped isn’t just an educational app. It also doubles as a marketing hub for clinics.
Today’s healthcare market is fiercely competitive, and many clinics have shifted focus from patient acquisition to retention and maximizing the lifetime value of the patients they already have. Looped makes that shift markedly easier.
“Looped can mass-text all the patients and say, ‘We have a promo, we have an event, we have this new item.’ We can send out text campaigns automatically through the app,” Patel says. “That increases engagement, and engagement increases revenue.”
Another key revenue driver? Looped allows patients to make payments directly in the app. If they can’t pay for a procedure up front, they have the option to finance it over time.
“We have a negotiated contract and relationship with a major buy-now-pay-later provider, so patients can finance treatments,” says Patel. “The majority of these clinics don’t have financing options. The clinic gets the money the next day, and then the payment provider handles the financing. So the headache is completely relieved.”
This feature is about more than just convenience for patients. As the cost of living rises and many people attempt to reduce expenditures where they can, some clinics have lost clients. Offering financing might help win them back.
“It’s helping clinics have another opportunity,” Patel explains. “Let’s say 4 out of 10 patients can’t afford to pay everything up front. Now the clinic doesn’t have to lose them. We can give them a financing option through the app, so that way, the clinic is retaining that person.”
Looped helps clinics build revenue by marketing to existing clients, but it also helps them reduce costs by streamlining clinic operations. Instead of juggling different programs for sales, marketing, and patient communication, clinic staff can handle everything within the app. “Several clinics are using the app entirely as their point of sale now,” says Patel.
Looped is a powerful all-in-one tool for clinics, but remarkably, it’s available at a very affordable cost. Trying to stand out in the cutthroat healthcare industry is a never-ending challenge, but for tech-forward clinics, Looped offers an accessible way to gain an edge.
