As global energy efficiency standards evolve and consumers look for more environmentally conscious home solutions, AUX AIR USA is making a calculated push into the U.S. market with the launch of its Inverter Ducted System. The company, a subsidiary of the global HVAC leader AUX, is positioning the system as an energy-efficient, adaptable alternative for homeowners and contractors alike.
The new system, which will debut at the AHR Expo in Orlando, is engineered with an emphasis on both performance and lower environmental impact. At the core of its design is the use of R32 refrigerant, a cooling agent increasingly adopted by HVAC manufacturers as they transition from older refrigerants to formulations that improve system efficiency and reduce emissions.
“AUX AIR USA’s Inverter Ducted System is designed with both contractors and homeowners in mind, offering a balance of efficiency, reliability, and simplicity,” said Matt Lacey, Vice President of East Coast U.S. Sales for AUX AIR USA.
A Changing Market for HVAC
The introduction of AUX’s Inverter Ducted System comes at a time of heightened scrutiny on energy consumption and refrigerant regulations. The HVAC industry has long been a focus of environmental policy shifts, particularly as governments worldwide phase out refrigerants with high global warming potential in favor of more sustainable alternatives.
R32, the refrigerant used in AUX’s latest system, has been widely adopted in Europe and Asia but is still making inroads in the North American market. Compared to older refrigerants like R410A, R32 allows for higher energy efficiency and a smaller refrigerant charge, making it an appealing choice for manufacturers looking to stay ahead of evolving regulatory standards.
For consumers, the move to R32-based systems offers potential long-term benefits, including lower energy bills and a reduced carbon footprint. While some manufacturers have been slow to transition, AUX’s decision to integrate R32 into its newest ducted system suggests the company is taking a proactive approach in future-proofing its offerings for the U.S. market.
Designed for Efficiency and Flexibility
Beyond its refrigerant choice, the Inverter Ducted System includes a range of features designed to maximize efficiency, improve reliability, and simplify installation.
- Wide Voltage Range: The system operates between 170V-253V, allowing it to function under unstable voltage conditions while protecting its internal components from power surges.
- Flexible Installation: With piping lengths of up to 164 feet, the system offers more installation flexibility, accommodating both small and large homes.
- Auto-Restart Function: In the event of a power outage, the system automatically restarts at its previous settings, reducing downtime and manual intervention.
- Refrigerant Cooling Technology: The built-in cooling system prevents overheating, helping to ensure long-term reliability and performance.
- Dual Communication Compatibility: The system supports both 24V and 485 communication control, allowing it to integrate seamlessly with different HVAC setups.
For contractors, AUX is emphasizing the streamlined installation process, particularly the compatibility of its outdoor heat pump with third-party indoor units. This feature is designed to reduce labor costs and minimize the need for full-system replacements, making it an attractive option for those looking to upgrade their systems without a complete overhaul.
AUX’s Growing Presence in the U.S.
AUX has long been a dominant player in Asia and Europe, but its U.S. expansion is still in its early stages. The company formally announced its entry into the North American market in late 2024, marking a significant step in its nearly 40-year history.
“AUX AIR USA’s entry into the U.S. is a natural next step in AUX’s strategy to bring advanced HVAC solutions to markets that demand high performance and quality at a competitive price point,” said Lacey.
The company has set its sights on building brand recognition and developing a strong network of distributors and contractors. As part of its expansion, AUX has been participating in major industry trade events, including the HARDI Annual Conference and the AHR Expo, where it will showcase its newest product lineup.
Long term, AUX has indicated that it plans to expand its U.S. operations, with potential investments in a North American manufacturing facility. While details on that initiative remain sparse, establishing a local presence could be key to winning over U.S. contractors and homeowners, particularly in a market where consumers tend to be brand-loyal to well-established domestic manufacturers.
What’s Next?
AUX is betting that its combination of advanced technology, competitive pricing, and a focus on sustainability will allow it to carve out a share of the market. The company’s approach to system compatibility and installation flexibility could be a key differentiator, particularly as contractors look for cost-effective, easy-to-install solutions amid ongoing labor shortages in the HVAC industry.
Additionally, with consumers placing greater emphasis on energy efficiency, the timing of AUX’s U.S. expansion could work in its favor. As homeowners and businesses seek long-term cost savings on heating and cooling, AUX’s focus on high-efficiency solutions—including its Inverter Ducted System with R32 refrigerant—could help it gain traction.
