Every marketer is looking for that elusive “wow moment,” and Blings is helping brands capture it. Year-in-review video campaigns, popularized by cultural phenomena like Spotify Wrapped, have become the marketing world’s favorite way to transform raw data into emotional storytelling. What began as a novelty recap now showcases a customer’s journey reflected back to them. With Blings, brands can elevate those moments beyond static summaries, delivering real-time, personalized video narratives that resonate at scale.
The Rise of Video and Why Year-in-Review Matters
In 2025, approximately 89% of businesses are using it, and 95% of marketers recognize its pivotal role in their strategies. The payoff is formidable: 90-93% of marketers report positive ROI from video. Wyzowl reports 96% increased brand awareness, 82% improved web traffic, 88% more leads, and 84% boost in sales. On top of that, video content is projected to account for 82% of all internet traffic this year, with 73% of consumers responding best to clips between 30 seconds to 2 minutes.
Year-in-review videos blend clarity, momentum, and emotion. They highlight what worked, recognize people, and set the stage for what’s next, often in under 90 seconds. That makes them inherently shareable and deeply memorable in short-form-first environments.
Why These Campaigns Are So Effective, and What’s Next
Year-in-review videos succeed because they deliver two things audiences crave: clarity and personalization.
Consumers are more likely to respond positively to personalized video versus generic content, with Gen Z leading the demand for interactive, tailored experiences. In fact, videos that address viewers directly by name, behavior, or profile can get 16x higher click-to-open rates and up to 500% greater conversion rates. Beyond clicks, personalized videos retain audiences 35% longer, and 72% of consumers say they’re more likely to buy after watching tailored content.
Looking ahead, the next generation of year-in-review is powered by AI, interactivity, and personalization. According to the IAB’s 2025 report, 86% of advertisers are already using or planning to use generative AI in video ads, and by 2026, it could account for 40% of all video ads. Smaller brands are even more enthusiastic, projecting 45% adoption.
These tools make it easier and more cost-effective to personalize content at scale by transforming each video from one-to-many to one-to-each.
Meanwhile, real-world proof is stacking up: an edtech startup’s use of AI tools for video ads delivered a 40% boost in ROI, along with billions of impressions, all while slashing production costs. These numbers signal expectation shifts. Today’s consumers, especially digital-first audiences, want videos that feel crafted for them, not about them.
Enter Blings: The Next Generation of Year-in-Review
Blings leverages this intersection of video, personalization, AI, and emotional storytelling to power the next wave of year-in-review campaigns. Unlike static or generic recaps, Blings videos feel personal, dynamic, and share-worthy. They’re not just brand-centric. They spotlight user data or company milestones with engaging visuals and interactive layers, making each viewer feel like the story is crafted just for them.
Blings stands out when compared to established campaigns like Spotify Wrapped or Netflix Year in Review. Wrapped is personalized but limited to music and in-app environments, while Netflix’s recap is broad and emotionally rooted, but not individualized. Blings fuses both deep personalization and with wide reach that is built on scalable AI-driven templates. This means whether you’re a B2C brand, SaaS company, or retailer, you can wrap up with a story that resonates personally while reinforcing your brand identity.
Next-Generation Campaigns Demand Next-Level Tools
Annual recaps used to be static slides or templated messaging. Now, they’re immersive, personal, and anticipatory. Your brand’s year, refracted through the lens of each individual, becomes a memorable story.
Blings is embodying this evolution. Its AI-powered engine, narrative-first design, and scalable personalization make it a tool for the future of brand storytelling. In a world where attention is currency, Blings ensures your year is remembered, replayed, shared, and felt.
From Retail Giants to Courtside Fans
Blings’ impact is already reshaping how major brands and organizations communicate with their audiences. The company has partnered with a diverse set of clients, including Habit, the American burger chain; Cibus Pluxee, a digital platform for employee benefits; global leaders like Mercedes-Benz, Honda, and Volvo; household names such a McDonald’s and Kirkland’s; and even international carriers like Singapore Airlines. Each collaboration highlights how adaptable Blings’ personalized storytelling engine can be across industries, formats, and customer journeys.
Macy’s, one of the most recognized names in retail, tapped Blings to create a Midyear Review campaign for its loyalty members. Instead of a generic email reminder, shoppers received a personalized video that showed their rewards activity, purchases, savings on free shipping, and the most shopped category. It also gave clickable product suggestions that led the user directly to its page. The result goes beyond information delivered, but a motivation packaged as a story, driving deeper engagement and repeat interactions.
Sports teams are also harnessing the format to build community. The Cleveland Cavaliers used Blings to send fans their own personalized season highlight reels. It showcased the fan’s stats, including overall points and steals witnessed, and the percentage of games won. It also allowed them to share with their friends quickly. For fans, it was more than stats, but a digital keepsake. For the team, it was a scalable way to strengthen loyalty and keep audiences connected beyond game day.
These campaigns demonstrate how Blings translates across industries: retail, sports, and beyond. Other brand partners have seen the same patterns emerge. Personalization drives emotion, emotion drives sharing, and sharing drives results.
Why You Should Launch with Blings
In a world flooded with content, year-in-review videos done well can cut through noise, reinforce loyalty, and launch your audience into the next year with energy and connection. Blings offers the tools to elevate these campaigns from templated recaps into storytelling experiences powered by AI and built for personalization at scale. For today’s marketers, it’s a non-negotiable next-gen effort.
Let your audience relive the year with them at the center, powered by the tech of tomorrow.
