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BlakSheep Creative Unveils New Websites for Podcasters

Adriaan Brits

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BlakSheep Creative, a Denham Springs, Louisiana-based web design and digital marketing agency, has unveiled a brand new service offering: websites for podcasters.

The new service, available now, includes everything a podcaster needs to get online and start sharing their content with the world. In addition to a custom website design, BlakSheep Creative’s team of experts will also help podcast hosts with branding, social media integration, and search engine optimization (SEO).

“We’re really excited to offer this new service to our clients,” said BlakSheep Creative partner and SEO strategist Clint Sanchez. “Podcasting is a great way to build an audience and connect with people, and we’re looking forward to helping our clients make the most of this exciting medium.”

BlakSheep Creative has already helped several podcasters get their shows off the ground, including “The Digital Entrepreneur” and “The Louisiana Foodie,” among others.

Why It’s Important to Work With a Professional

With the podcast market’s recent saturation, it’s more important than ever for podcasters to make sure their show stands out from the rest. And one of the best ways to do that is to work with a professional web design and digital marketing agency like BlakSheep Creative.

According to a recent study by Grand View Research, the global podcast advertising market is expected to reach $659 million by 2025. And with more than half of all Americans now saying they’ve listened to a podcast, it’s clear that this is a medium that’s here to stay.

However, not all podcast websites are good podcast websites.

“We’ve seen an influx of horribly designed, unprofessional websites for podcasts,” said BlakSheep Creative co-founder and creative director Alec Daniel. “A lot of times, these shows are produced by people who are passionate and knowledgeable about their subject matter, but they don’t have the design or marketing expertise to make their show look as good as it could. That’s where we come in.”

Sanchez adds that podcasters should also consider SEO from the beginning.

“Since there are so many podcasts out there now, it’s important to make sure your show is easy to find online,” he said. “That’s why we focus on helping our clients with things like keyword research and optimizing their website for search engines. We want to make sure people can find your show when they’re looking for it.”

He also notes that very few podcasters are focusing on web accessibility.

“Websites for podcasts should be accessible to everyone, regardless of their ability,” Sanchez said. “Sadly, most podcast websites are not. One thing that we see most podcasters come up short is not providing transcripts for their episodes. This is a huge mistake, as it excludes people who are deaf or hard of hearing from enjoying your content.”

And he’s right. Consider this:

Three major podcast platforms have been sued for not providing transcripts in their popular mobile apps. Although this lawsuit may have far-reaching legal ramifications for the podcast industry, such as forcing podcasters to provide transcripts like streaming companies, there are several other reasons why podcasters should offer transcripts.

“In my opinion, it’s just the right thing to do,” Sanchez said. “People who are hard of hearing or deaf should be able to enjoy your content just as much as anyone else. It’s a matter of respect and inclusion, and it’s something that we feel very strongly about at BlakSheep Creative.”

In addition to helping podcasters design and develop their websites, BlakSheep Creative can provide ongoing support with content marketing, social media promotion, and email marketing.

“Our goal is to help our clients succeed in any way we can,” said Sanchez. “We want to be a one-stop shop for all their digital needs.”

Whether you’re thinking about starting a new podcast, or a seasoned veteran with scores of subscribers, in this overcrowded market, it’s more important than ever to make sure your show stands out from the rest. And one of the best ways to do that is to work with a professional web design and digital marketing agency.

How to Choose a Professional Web Design and Digital Marketing Agency for Your Podcast

When choosing a professional web design and digital marketing agency, you should keep a few things in mind.

First, you want to ensure the agency has experience working with podcasts. “We’ve been working with podcasts since we first started,” said BlakSheep Creative co-founder and Creative Director Alec Daniel. “We understand the unique challenges of designing and marketing a podcast.”

Some of those challenges, according to Daniel, are:

  • Ensuring your website is responsive and mobile-friendly
  • Designing a site that is easy to navigate and understand
  • Ensuring that all of the audio and visual content is high quality
  • Creating effective show notes and blog posts
  • Promoting the podcast through social media and other channels

Second, you want to ensure the agency has a good understanding of SEO and web accessibility.” Since there are so many podcasts out there now, it’s essential to make sure your show is easy to find online,” said Daniel. “That’s why you need to focus on SEO from the start. And, once people find your show, you want to make sure it’s accessible to everyone.”

Third, you want to make sure the agency has a good understanding of your target audience. “It’s important to know who you’re trying to reach with your podcast,” said Daniel. “That way, you can design and market your show with them in mind.”

Finally, you want to ensure the agency is a good fit for your needs. “It’s vital that you find an agency that shares your vision for the show and is excited to help you grow your audience,” said Daniel.

As you can see, having a successful podcast is much more than just recording some episodes, slapping them on a website, and calling it a day. If you want your podcast to stand out, you need to work with a professional web design and digital marketing agency that understands the challenges involved and is excited to help you grow your audience.

By doing this, you’ll be on your way to having a successful podcast that people can’t wait to listen to.

For more information about BlakSheep Creative and its services, visit their website or contact them at [email protected]

 

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