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Brand Transformation With Digital Solutions

Adil Husnain



According to the PwC Al Prediction survey, 48% of the companies identified that new skills & roles are a must with an Al-based industry, 46% of the organizations have started implementing upskilling and continual learning while 50% of them are providing tools and opportunities to their employees for the new acquired Al skills for their routine work. This is an exceptional example of why you need to get into the industry as soon as possible.

Even the simplest job roles are looking for candidates who know automation. By 2030, AI will lead an estimated $15.7 trillion, which means a 26% increase in the global GDP, according to PwC’s Global Artificial Intelligence study. This calls for digital transformation transforming not only the industries but the employable resource too.

Digital transformation is not only about evolving brands and businesses but also about bridging the talent gap with the ever-evolving digital industry requirements. 

The Digital Transformation Journey

Digital transformation is a journey, not a destination. It’s a process that requires careful planning and execution over time to achieve your goals. The first step in this process is defining your strategy for digital transformation–what do you want to achieve? What are the core elements of success? How will you measure success? This is where many companies fall short; they don’t have a clear vision or plan for their digital transformation efforts, which leads them down the wrong path and wastes valuable time and resources along the way.

According to Gitnux, Alibaba’s brand value decreased worldwide with a contraction of 42% which is termed the greatest brand value reduction globally. This is a clear highlight of how important it is to align sales and marketing strategies to ensure that your brand’s not affected negatively.   

Simply put, it’s important to take care of the alignment of various teams when your brand is transforming digitally. 

Tools and Technologies of Digital Transformation

  • Artificial intelligence (AI) and machine learning
    Artificial intelligence refers to systems that mimic human intelligence, such as learning or problem-solving. 
  • Internet of Things (IoT)
    The IoT refers to devices connected via networks that collect data from sensors embedded in them and transmit this information back to the owner/operator for analysis or other purposes such as control or automation purposes. 

Marketing Automation – Marketing automation is a technology that helps businesses automate redundant manual tasks and marketing tasks which result in saving time and boosting overall productivity. Not only this, but marketing automation can also increase engagement, flatten your sales funnel, help close more deals, establish a better customer relationship, and can help with the better ROI on campaigns.   

Want to know which company can help you with digital transformation solutions? You’re on the right page! TeqDeft is here to serve you the best platter of digital transformation solutions

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