According to a new market report pertaining to the global broadcast infrastructure market published by Transparency Market Research, the global broadcast infrastructure market is projected to reach a value of ~US$ 12.8 Bn by the end of 2019, and further reach ~US$ 21.2 Bn by 2027, expanding at a CAGR of ~7% from 2019 to 2027. Expansion of the broadcast infrastructure market can be attributed to increasing investments in IT infrastructure by the telecom industry, globally. North America is anticipated to lead the global broadcast infrastructure market, followed by Europe, during the forecast period.
Rising Digital Advertising to Boost Broadcast Infrastructure Market
In the current scenario, marketing leaders are spending more on their websites, digital commerce, and digital advertising than ever before. Not only large enterprises, even small and medium enterprises are shifting from traditional advertising to digital advertising. Enterprises are spending a considerable percentage of their total advertising budgets on various digital advertising solutions.
Therefore, the need for media and broadcasting solutions and services for advertisement and data management is growing at a higher pace, thus driving the broadcast infrastructure market globally. The adoption of media and broadcasting technology is unceasingly rising among broadcasters, because it enables them to fulfill all advertisement insertion demands and deliver reliable results without complexity or high costs.
The advent of 5G in the broadcast and media industry is expected to deliver an increasingly integrated mobile/video customer experience. It is expected to also support growth in Augmented Reality (AR), Virtual Reality (VR), industrial automation, and AI. Thus, the increasing adoption of 5G is expected to create new opportunities for the broadcast infrastructure market.
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5G technology, which is the future of media delivery, is projected to enhance the mobile experience and offer consumers limitless media consumption. Further, for content providers and broadcasters, 5G broadcast is set to create an opportunity to expand, as it addresses free to air, mobile devices directly, where a mobile SIM card is not needed. Moreover, network operators are expected to be able to improve their business by offering their services to content providers by providing high data rate content to mobile users simultaneously with other networks.
5G technology would also support massive IoT when identical content needs to be distributed to a number of devices. It also allows OTA (over-the-air) firmware to improve messaging more efficiently.