In an age where content is king but attention is fleeting, innovation isn’t optional, it’s essential. Few understand this better than David van Rees, the entrepreneur and strategist behind one of the fastest-growing movements in digital marketing: AI-powered, SEO-driven video creation.
Through his company, David van Rees is helping forward-thinking businesses reimagine how they reach, educate, and grow their audiences without the bottlenecks and costs of traditional content production. His mission? To make professional-quality, scalable video accessible for startups and tech companies that want to build real authority in their industries.
“The rules of content creation have changed,” says van Rees. “It’s no longer about who can spend the most on production. It’s about who can consistently show up where their audience is already searching for answers.”
David’s journey into AI-driven video wasn’t just about embracing new tools, it was about solving a fundamental problem he kept seeing across industries: the gap between creating content and getting it discovered. Traditional marketing focused heavily on flashy campaigns and social media pushes. But few companies were investing in the type of evergreen, educational video content that could generate organic traffic, leads, and authority for years to come.
“Companies were burning through budgets chasing trends instead of building assets,” he explains. “I realized that if we combined AI technology with SEO strategy, we could create a completely new model: one that actually works smarter, not harder.”
Today, David’s business serves companies in two major ways. First, through full-service retainer partnerships, where his team crafts and publishes AI-powered video content aligned with strategic SEO insights. Second, through an in-depth training program, teaching companies how to build this capability internally. With his method, businesses can consistently create educational videos that rank on Google and YouTube, capturing high-intent audiences right at the moment they’re seeking solutions.
The impact is undeniable. Clients are seeing faster brand growth, lower customer acquisition costs, and greater trust from audiences who view their videos not as ads, but as valuable resources.
“For startups especially, trust is everything,” says van Rees. “If your first touchpoint with a potential customer is helpful, educational, and genuinely answers their question, you immediately stand out in a noisy market.”
Beyond his business success, van Rees is emerging as a thought leader in the AI and marketing space, frequently sharing insights on how companies can use new technologies responsibly to build long-term value, not just short-term buzz.
When asked what’s next, David is clear-eyed: “AI isn’t a threat to creativity, it’s a catalyst. The future belongs to brands who use it to amplify their voice, not replace it.”
In a crowded digital world, where speed and authenticity often seem at odds, David van Rees offers a compelling vision: a future where businesses don’t just chase attention, they earn it.
Visit DavidVanRees.com for more information.
