IT Industry

Commerce Cloud Market Technological Innovations and Future Opportunities

Commerce Cloud is a multi-occupant, cloud-based business platform that enables brands to make insightful, collective purchasing experiencing over all channels — smartphones social, web, and store. Commerce Cloud enables brands to dispatch sooner, become quicker, and achieve more clients. Utilizing the intensity of the cloud, the innovation helps businesses create innovative customer experience that drive transformations and motivate brand loyalty amongst customers.

With cutting edge digital technology imbued into the very texture of the platform, it empowers businesses to have 1-to-1 personalization without the requirement for data scientists. These are some of the prime factors that are impacting the growth of global commerce cloud market in the forecast period of 2019 to 2027.

A recent report by Transparency Market Research offers an in-depth analysis of global commerce cloud market from 2019 to 2027. It also enlightens various facets such as key drivers, notable developments, and various market opportunities for businesses to gain maximum profit in the projected period.

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Global Commerce Cloud Market: Notable Developments

The global commerce cloud market has a highly competitive landscape. It is dominated by the presence of various prominent players across the globe. This poses a tough challenge or various new entrants who are willing to establish themselves in the market. In order to overcome the challenge, the new players are focusing on adopting strategies such as mergers, partnerships and collaborations.

On the other hand, the veterans of the global commerce cloud market are focusing on bringing innovative products in the market in order to retain their dominance and acquire any forthcoming opportunities in the duration.

  • November 2017, IBM took over Vivant Digital Business, an Australian boutique digital development agency. With this take-over, IBM tended to the rising needs of customers looking for transformation by means of digital transformation.
  • January 2018, IBM announced strategic partnership with Salesforce, a global Customer Relation Management (CRM) leader. The partnership integrates IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein; this enables them to connect with customers and collaborate effectively with deeper insights.

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