Alright, so 2026 is just around the corner, and if you’re in the software as a service (SaaS) world, you know staying on top of things is key. There are tons of events happening, and honestly, it’s easy to get overwhelmed. This list is for anyone trying to figure out which saas events are actually worth your time and money. We’ve pulled together some of the top conferences that cover everything from growing your business to the latest tech trends. Think of this as your guide to making sure you’re at the right place, at the right time, to learn what you need and meet the people who matter.
Key Takeaways
- SaaStr Europa and SaaStr Annual are big for SaaS founders and leaders looking to connect and get practical advice.
- Events like 6Sense BreakThrough and NVIDIA GTC focus on how AI is changing sales, marketing, and tech.
- Sales Enablement Summit Boston and RevOps AF are great for teams focused on making sales processes smoother and more effective.
- Web Summit, Viva Technology, and CES offer a broad look at global tech trends, not just SaaS.
- Specialized events like SaaS North and Sellers Summit cater to specific regions or industries, like Canadian SaaS or e-commerce.
Premier SaaS Events for Strategic Growth
Alright, let’s talk about where you absolutely need to be in 2026 if you’re serious about growing your SaaS business. It’s not just about showing up; it’s about being in the right place to make connections and learn what actually works. These events are designed to give you that edge.
SaaStr Europa: Connecting SaaS Leaders Globally
This is a big one for anyone in the SaaS world. Think of it as a massive meetup for founders, execs, and investors who are all trying to figure out how to scale their companies. The content is usually pretty direct – no fluff, just practical advice from people who’ve been there and done it. They often have specific tracks or smaller events within the main conference, like sessions focused on AI in sales or how to build better go-to-market strategies. It’s a solid place to get a feel for what’s happening across the global SaaS scene and meet people from different regions. If you’re in B2B SaaS, you should probably mark this on your calendar.
The Customer Conference: A Hub for Industry Giants
This event really focuses on the customer side of things, which, let’s be honest, is everything in SaaS. It brings together a lot of big names and industry leaders. You’ll get insights into how major companies are handling customer success, retention, and building loyalty. It’s less about the nitty-gritty of coding and more about the big picture of keeping customers happy and growing your revenue through them. Expect talks on customer experience, retention strategies, and how to build a customer-centric culture. It’s a good spot to see what the established players are doing.
Customer Success Collective: Focused Summits for Engagement
This one is more specialized. Instead of one giant event, they often do smaller, more focused summits. The whole point is to dive deep into customer success. If your main goal is to reduce churn, increase customer lifetime value, and build a really strong community around your product, this is where you want to be. They bring together people who are solely focused on customer success, so the conversations tend to be very specific and actionable. You’ll find practical tips on everything from onboarding new users to managing renewals and upsells. It’s a great way to get really good at the customer success part of your business, which is so important for long-term SaaS growth.
Here’s a quick look at what makes these events stand out:
- SaaStr Europa: Global networking, practical scaling advice, AI and GTM focus.
- The Customer Conference: Big industry insights, customer experience, loyalty building.
- Customer Success Collective: Deep dives into retention, churn reduction, and customer engagement.
Choosing the right events can make a real difference in how you approach your business strategy for the year.
AI and Innovation in SaaS Conferences
Alright, let’s talk about where the real AI action is happening for SaaS folks in 2026. It feels like every other week there’s a new AI tool or platform popping up, and keeping track can be a full-time job. These conferences are where you can cut through the noise and see what’s actually working, what’s coming next, and how to use it to make your SaaS business better.
6Sense Breakthrough: Mastering AI in Sales and Marketing
This one’s happening in Las Vegas, and it’s really geared towards B2B marketing and sales pros. The focus here is on practical ways to use AI to get smarter about who you’re talking to and how you’re talking to them. Think less about the theoretical stuff and more about actionable strategies that can actually move the needle on your sales and marketing efforts. They often have sessions that break down how to use AI for things like account-based marketing and personalizing outreach, which is pretty key these days.
NVIDIA GTC: The Forefront of AI and Technology
If you want to see where AI is really going, GTC is the place. It’s not strictly a SaaS conference, but the innovations shown here often have huge implications for the software world. You get the "ground truth" on AI capabilities, straight from the source. It’s a bit more technical, sure, but that’s where you get a genuine look at the future without all the marketing fluff. It’s about understanding the underlying tech that will power the next generation of SaaS products.
ANA AI and Technology for Marketers Conference
This conference is all about taking AI from a concept to something you can actually implement in your marketing. It gets into the details of how to use AI for things like analyzing data, automating tasks, and generally making your marketing smarter and more efficient. It’s a good spot if you’re past the "what is AI?" stage and ready to figure out the "how do I use it effectively?" part. They often cover practical applications that can be applied pretty quickly.
Sales Enablement and Revenue Operations Events
Getting your sales team equipped with the right tools and information, and making sure your revenue operations are running smoothly, is a big deal for any growing business. These events focus on just that. They’re not about flashy product launches; they’re about the nitty-gritty of how to actually sell more effectively and keep the revenue engine humming.
Sales Enablement Summit Boston: Best Practices and Innovation
This is a great spot to connect with other folks who are deep in the sales enablement world. You’ll hear about what’s working now, what’s not, and get some real-world examples from companies that are actually doing this stuff. It’s all about practical advice you can use right away. They cover everything from training new hires to making sure your sales reps have the latest product info and talking points.
RevOps AF: Connecting Revenue Operations Professionals
Revenue Operations, or RevOps, is all about breaking down silos between sales, marketing, and customer success. RevOps AF is built by RevOps people, for RevOps people. You can expect hands-on workshops and plenty of chances to just chat with others facing similar challenges. It’s a good place to figure out how to make your whole revenue process work better together. You can explore practical strategies and AI innovations to scale enablement efforts and boost revenue here.
PLGTM Summit: Driving Growth Through Product-Led Strategies
Product-Led Growth (PLG) is a big topic, and this summit really digs into it, with a dedicated day for sales. If your product is designed to be adopted by users first, then this event is for you. They talk about how to turn those initial user sign-ups into paying customers and how to get existing customers to spend more. It’s about aligning your product, marketing, and sales efforts so they all pull in the same direction for growth.
Global Tech and SaaS Industry Gatherings
Sometimes you just need to step back and see the bigger picture, right? That’s where these massive tech and SaaS events come in. They’re not just about the latest gadgets; they’re about understanding where the whole industry is heading. Think of them as your yearly check-up for the tech world.
Web Summit: A World of Technology and Innovation
This one’s a huge deal, often called one of the biggest tech conferences on the planet. It pulls in everyone – founders, investors, big company execs, and even folks just curious about what’s next. It’s a great place to get a feel for what’s happening globally, especially if you’re looking at markets outside your usual stomping grounds. You’ll find talks on everything from AI to sustainability, and the networking opportunities are pretty wild. It’s a prime spot for spotting international trends and potential partnerships.
Viva Technology: Europe’s Largest Tech Event
If you want to get a real sense of the European tech scene, VivaTech is the place to be. It’s massive, drawing a crowd from all over the continent and beyond. It’s a fantastic opportunity for US companies to connect with European businesses, see what innovations are brewing there, and maybe even find some new collaborators. They focus a lot on innovation and startups, so it’s a good place to see what’s fresh.
CES: The Ultimate Tech Showcase
CES is probably the most famous tech show out there. While it started with consumer electronics, it’s grown to cover pretty much every aspect of technology, including a huge focus on AI, health tech, and automotive advancements. You don’t go to CES to find a specific SaaS tool, but you go to see the future. The trends that emerge here often shape what we’ll be talking about in business and technology for the next few years. It’s like a sneak peek into tomorrow.
Foundational SaaS and B2B Marketing Events
When you’re building a SaaS company or trying to get your B2B marketing message out there, some events just feel like the bedrock. They’re the ones that have been around, bringing together a lot of the key players and offering solid advice. Think of them as the big, reliable gatherings that most people in the industry know about.
SaaStr Annual: The Premier SaaS Community Event
This is pretty much the main festival for anyone in the SaaS world, especially if you’re focused on scaling. It’s where thousands of founders, investors, and executives show up for three days of content that’s actually useful, not just fluff. You’ll find practical "how-to" sessions that give you real playbooks for growing your business. The "events within the event," like the AI Summit or the CMO Brunch, are where you get super focused advice on using AI for growth and go-to-market strategies. It’s a place where you can really connect with others who are in the same boat.
Dreamforce: Salesforce’s Annual CRM and SaaS Showcase
Dreamforce is Salesforce’s massive yearly event, and it’s a huge deal for anyone using their platform or interested in CRM and SaaS innovations. It’s not just about Salesforce products, though; it covers a wide range of topics like marketing automation, sales tools, and the latest in AI agents. With over 170,000 people attending, the networking opportunities are pretty wild. The RevOps track is usually a standout, offering solid insights for aligning different parts of your business.
MarketingProfs B2B Forum: Targeted B2B Marketing Insights
If your focus is squarely on B2B marketing, the MarketingProfs B2B Forum is a good place to get specific. This event tends to zero in on the tactics and strategies that actually work for business-to-business companies. You’ll find sessions that cover everything from content creation to lead generation, all tailored for a B2B audience. It’s a great spot to pick up new ideas and connect with other B2B marketers who are facing similar challenges. You can find a full calendar of B2B marketing conferences like this one here.
Specialized SaaS and E-commerce Events
Sometimes, you need to get really specific to find the right crowd and the right information. That’s where these specialized events come in. They’re not trying to be everything to everyone; instead, they focus on particular niches within the SaaS and e-commerce worlds, making them incredibly efficient for targeted learning and networking.
SaaS North: Canada’s Leading SaaS Event
If you’re operating in or looking to break into the Canadian SaaS market, SaaS North is your go-to. This event is all about scaling strategies, getting advice on investment, and practical sales workshops tailored for the Canadian landscape. It’s a great place to connect with founders, sales teams, and startup professionals specifically from Canada. You’ll find discussions on everything from product development to market entry.
Sellers Summit: Intensive E-commerce Sales Workshop
This isn’t your typical conference; it’s more of an intensive workshop focused purely on e-commerce sales. The Sellers Summit dives deep into actionable strategies for online sellers. Think of it as a concentrated learning experience where you can pick up practical tips on everything from conversion rate optimization to managing inventory and scaling your online store. It’s designed for those who want to roll up their sleeves and get to work.
B2B Online Chicago: E-commerce and Digital Conference
For those in the B2B e-commerce space, B2B Online Chicago is a must-attend. This event focuses on digital transformation, e-commerce strategies, and SEO specifically for manufacturers and B2B companies. It’s a place to understand how to adapt your business for the digital age, connect with industry peers, and learn about the latest tools and techniques to drive online sales. You can find out more about top eCommerce conferences in the US for 2026 here.
Here’s a quick look at what you might expect:
- Key Focus Areas: Digital transformation, online sales channels, customer acquisition, and retention.
- Target Audience: Manufacturers, distributors, wholesalers, and B2B service providers.
- Learning Opportunities: Case studies, expert panels, and workshops on digital marketing and e-commerce operations.
These events might be more niche, but that’s often where the most impactful connections and insights are found. They cut through the noise and get straight to what matters for specific business models.
Wrapping It Up: Making 2026 Your Best Conference Year Yet
So, we’ve looked at a bunch of really cool SaaS events happening in 2026. It’s a lot to take in, I know. But remember, just picking a conference isn’t the magic bullet. The real trick is to go in with a plan. Think about what you really want to get out of it – maybe it’s learning a new skill, finding new clients, or just connecting with other people in the industry. Make sure to schedule meetings beforehand and don’t be afraid to chat with folks in the hallways. Those unplanned conversations can be the most useful. And when you get back, don’t just forget about it. Follow up with the people you met and actually put what you learned into action. That’s how you’ll make sure your conference time and money really pay off.
Frequently Asked Questions
What kind of events are covered in this list?
This list covers a variety of events for people in the software as a service (SaaS) world. You’ll find conferences about growing your business, using new tech like AI, improving sales, and general tech gatherings.
Why are these events important for my business?
These events are great places to learn new ideas, meet other business leaders, and find out about the latest tools and trends. Going to them can help your business grow and stay ahead of the competition.
Are there events for specific jobs in SaaS?
Yes, many events are now focused on specific roles, like sales teams, marketing pros, or customer success managers. This means you can find events that are perfect for what you do.
What is AI and why is it mentioned so much?
AI stands for Artificial Intelligence. It’s like making computers smart enough to do tasks that usually need human brains. Many companies are using AI to improve their services and marketing, so events focusing on AI are becoming very important.
How do I choose the right event?
Think about what you want to achieve. Do you want to learn about new technology, meet new people, or improve your sales skills? Pick events that match your goals and your company’s needs.
What if I can’t travel to an event?
Some events might offer online or virtual options, or you can look for smaller, local meetups. While in-person events are great for networking, there are often other ways to get valuable information.
