According to a new market report titled “Electronic Shelf Label (ESL) Market-Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026″, published by Transparency Market Research, the global electronic shelf label market is expected to reach US$ 2,517.9 Mn by 2026, expanding at a CAGR of 20.0% from 2018 to 2026. According to the report, the global market is expected to continue to be influenced by a range of macroeconomic and industry-specific factors.
Europe is anticipated to continue to be at the forefront of global demand, with the market in the region expanding at a CAGR of above 19.4% during the forecast period. Technical advancements, increased digitization, and presence of a large number of electronic shelf label hardware, software, and service providers are anticipated to drive the electronic shelf label market in Europe.
Growing adoption of store automation and integration of electronic pricing is expected to boost the electronic shelf label market in the coming years. Moreover, technological advancement and stringent regulations against misleading product pricing are likely to drive the growth of the market during the forecast period. Presence of large number of electronic shelf label system providers and post-sale service providers across regions has led to a subsequent rise in demand for electronic shelf labels. This is likely to propel the growth of the market during the forecast period.
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In terms of electronic shelf label hardware and software, both Europe and North America are mature regions of the market, due to high awareness about electronic shelf label systems among users and technological developments. However, the market in Asia Pacific is estimated to expand at a robust pace during the forecast period.
Rise in penetration of technology as well as significant investments in the optimal utilization of digital pricing systems across countries such as U.K., Germany, France, the U.S., China, India, and Brazil are anticipated to offer lucrative opportunities for electronic shelf label system providers in the near future.
In terms of revenue, the software segment is expected to expand rapidly over the forecast period. The software segment has been further divided into pricing and shelf management software and other digital infrastructure. The pricing and shelf management software based sub-segment accounted for a prominent market share globally due to its increasing use in retail stores for digital price tagging and superior product management.