As customers become increasingly aware of their purchasing decisions’ impact on the world around them, they’re increasingly looking for socially responsible brands. Being socially responsible is no longer a nice-to-have; it’s a must-have.
But what does it actually mean to be socially responsible? And how can you ensure that your brand is seen as socially responsible?
We sat down with Clint L. Sanchez of BlakSheep Creative, a Louisiana-based digital marketing agency with clients worldwide, about what it means to be socially responsible and how businesses can ensure they’re seen as such.
“There are a lot of ways to answer that question, but at its core, being socially responsible means operating in a way that considers the welfare of others,” says Sanchez. “It’s about more than just donating money to good causes; it’s about developing sustainable business practices, being transparent about your efforts, and generally doing what you can to make a positive impact.”
Here are three key ways Sanchez says businesses can make sure they’re seen as socially responsible:
1. Be Transparent in Your Efforts
“Transparency is essential when it comes to social responsibility,” says Sanchez. “Customers need to be able to see what you’re doing and how it’s benefiting the greater good.”
For example, if you’re working to reduce your carbon footprint, ensure you’re communicating that to your customers. Tell them what steps you’re taking and what impact those steps are having.
2. Ensure Your Entire Business is On Board
“It’s not enough for just the marketing department or the CEO to be committed to social responsibility,” says Sanchez. “The whole company needs to be on board.”
This means having policies and procedures in place that ensure everyone, from the janitorial staff to the sales team, is operating in a socially responsible manner.
3. Make sure Your Actions Match Your Words
“It’s one thing to talk about being socially responsible,” says Sanchez. “It’s another thing to be socially responsible.”
This means walking the walk, not just talking the talk. If you say you’re committed to social responsibility, ensure your actions reflect that commitment.
Next, we decided to dig a little deeper and ask Sanchez some questions about social responsibility and its importance to his team.
Q: What inspired BlakSheep Creative to focus on social responsibility?
A: We believe that businesses must operate in a way that takes into account the welfare of others. That’s why we focus on social responsibility in everything we do – from our content marketing to sustainability initiatives.
Q: What do you think sets BlakSheep Creative apart regarding social responsibility?
A: We’re highly transparent in our efforts and ensure that our entire team is on board. We also practice what we preach; we walk the walk, not just talk the talk.
Q: What would you say to businesses that are hesitant to focus on social responsibility?
A: I would say that they’re missing out on a significant opportunity. Customers are increasingly looking for brands that are socially responsible, so it’s not something you can afford to ignore. However, social responsibility isn’t a fad or a bandwagon to hop on. If you’re thinking about using this to boost your sales or to sound “woke,” you’ll be quickly found out. This is a long-term commitment that requires a genuine desire to make a difference.
Q: How does your team ensure that its social responsibility efforts are genuine?
A: We’re very transparent about our social responsibility efforts and ensure everyone in our organization is on board with them. We also only take on initiatives that align with our values.
Q: Why do you think it’s important for brands to be socially responsible?
A: There are many reasons, but ultimately, consumers want to know that brands are committed to making a positive impact. Being seen as socially responsible is increasingly important and can help differentiate your brand from the competition. Plus, there’s enough negativity out there – why not be a force for good?
Q: What are some of the challenges you’ve faced regarding social responsibility?
A: One of the biggest challenges is staying true to our values. We only want to take on initiatives we’re genuinely passionate about, so sometimes that means saying no to opportunities that could be good for business but don’t align with our values. It’s tough sometimes. That devil on your shoulder starts throwing dollar signs at you, but at the end of the day, we know that we need to stay true to our values.
Q: What are some of the most rewarding aspects of social responsibility?
A: The most rewarding aspect is knowing we’re making a positive impact. We often get feedback from customers who appreciate our socially responsible initiatives, which makes it all worth it. You’ve got to realize that we’re a veteran-owned and operated company. I’m in my 26th year at the Baton Rouge Fire Department, so we’re all about service. It’s just in our DNA to want to help others and make a difference.
Q: What’s next for BlakSheep Creative regarding social responsibility?
A: We’re always looking for ways to do more, so we’re constantly brainstorming new initiatives. We’re also always looking for ways to improve our existing efforts. We keep our ears to the pavement and try to stay ahead of the curve regarding social responsibility.
Now that you know a bit more about BlakSheep Creative and its commitment to social responsibility, we hope you’re inspired to do the same in your own business.
Remember, customers are increasingly looking for brands that are socially responsible, so it’s not something you can afford to ignore.
Plus, there’s enough negativity out there – why not be a force for good?
If you’re thinking about making your brand more socially responsible but don’t know where to start, we suggest reaching out to the team at BlakSheep Creative. They’re veterans when it comes to social responsibility and can help you get started on the right foot. Good luck!