Looking Back: The Most Impactful 2017 Trends in Marketing

Remember 2017? It feels like ages ago, but a lot of marketing stuff really took off that year. We saw a bunch of new ways to reach people and get them interested in what brands were selling. It was a big year for trying out different approaches, and some of them are still around today. Let’s take a quick look back at some of the big 2017 trends marketing really leaned into.

Key Takeaways

• Video content, especially live streaming and mobile video, became a major way for brands to connect with audiences. It was all about being in the moment and showing things as they happened.
• Influencer marketing grew up a lot, with brands looking for real people to talk about their products. It wasn’t just about big names anymore; smaller influencers started to matter too.
• Data became even more important. Marketers started using all sorts of information to understand customers better and make their campaigns more targeted.
• Customer experience became a bigger focus. Companies realized that how people felt when interacting with a brand was just as important as the product itself.
• Chatbots started showing up more, helping answer customer questions quickly and making things feel a bit more automated but also more convenient.

1. Video Content

Remember when video marketing felt like a new, shiny thing? Yeah, 2017 was definitely the year it went from ‘nice-to-have’ to ‘absolutely-must-have’ for pretty much everyone trying to get noticed online. It wasn’t just about slapping a quick clip on social media anymore; brands were really figuring out how to tell stories and connect with people on a deeper level.

Think about it: a well-made video can grab attention way faster than a block of text. It’s easier to get a message across, convey emotion, and honestly, it’s just more engaging. This shift towards video content significantly influenced how consumers made purchasing decisions. People were watching product demos, reading reviews in video format, and even getting tutorials that helped them decide what to buy. It’s no wonder platforms like YouTube saw even more people flocking to them.

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Here’s why video really took off:

• Emotional Connection: Videos can show personality and build trust in a way that static images or text just can’t. You can see the passion behind a product or the real faces of a company.
• Shareability: Good videos get shared. People send them to friends, post them on their own timelines, and generally help spread the word organically.
• Information Delivery: Complex ideas or instructions become much simpler when you can see them demonstrated. Think how-to guides or explainer videos.

Brands started experimenting with all sorts of video, from short, snappy clips for social media stories to longer, more in-depth pieces. It became a core part of content marketing, and if you weren’t using video, you were probably falling behind. It’s a powerful tool for shaping consumer perceptions and driving action.

2. Influencer Marketing

Okay, so influencer marketing. In 2017, it wasn’t just about getting some random person with a lot of followers to post about your product. Brands started getting way smarter about it. It became a bigger deal, not just a little add-on to social media plans.

Think about it: instead of just saying ‘buy this,’ companies began working with influencers to tell a bigger story. They’d give them access to experts, let them talk about the company’s ideas, not just the stuff you can buy. It was less about a hard sell and more about sharing a message.

Here’s how things really started to shift:

• Authenticity over follower count: People realized that having a million followers didn’t mean much if those followers weren’t the right people for the brand. It became more important to find influencers whose audience actually cared about what the brand was selling or talking about. Tools started popping up to help figure this out, looking at what influencers actually posted and who engaged with them.
• Letting go of control: Brands learned that trying to script every single word an influencer said just didn’t work. People could tell it wasn’t genuine. The best approach was to pick influencers who already fit the brand’s vibe and then let them talk to their followers in their own way. It’s like trusting a friend to recommend something – it feels more real.
• Measuring what matters: Gone were the days of just counting likes or how many times a post was seen. Marketers started looking at real results. Did the influencer send people to the website? Did those people actually buy something? Tracking things like website clicks and sales became the new standard for figuring out if an influencer campaign was actually working.

Basically, 2017 was the year influencer marketing grew up. It moved from a simple tactic to a more strategic part of how brands reached people, focusing on genuine connections and measurable outcomes.

3. Mobile Marketing

Okay, let’s talk about mobile marketing. It’s not really a new thing, but in 2017, it felt like it really hit its stride. We’d moved past just thinking about having a ‘mobile strategy’ and started treating mobile as the main way people interact with brands. It’s like, your phone is basically the front door to your business now, right? You can’t really design anything without thinking about how it’ll look and work on a phone first.

But here’s the thing: people don’t just use one app or one channel. They expect everything to connect. So, while making a great mobile experience is key, it has to play nice with everything else you’re doing. The real trick is making your mobile interactions super relevant. Think about it – most people only really use a handful of apps regularly. How do you make sure yours is one of them?

Data is the answer. Mobile devices are like little goldmines of information. They tell you what apps people use, what they click on, where they are, and so much more. In 2017, the big push was to actually use that data. It meant connecting all your systems – your CRM, your marketing tools – so that what someone does on their phone actually influences the emails they get, or the ads they see on their computer. It’s about making sure that if someone just bought something in your store, they get a "come back soon" message the next day on their phone. It’s about making the whole experience feel like one continuous conversation, not a bunch of separate messages.

Here’s a quick look at what mattered:

• Relevance is King: Sending the right message to the right person at the right time on their mobile device.
• Data Integration: Connecting mobile activity with other customer data to create a fuller picture.
• Cross-Channel Consistency: Making sure the mobile experience matches what customers see everywhere else.
• App Evolution: Apps became less about just being an icon and more about how they fit into daily life and connect with other services.

4. Data-Driven Marketing

Okay, so let’s talk about data. In 2017, it wasn’t just about having data; it was about actually using it. Think of it like this: you wouldn’t build a house without a blueprint, right? Data is the blueprint for your marketing. It tells you what’s working, what’s not, and where you should be putting your energy.

The biggest shift was moving from just collecting information to making smart decisions based on that information. We saw a huge increase in what’s called "dark data" – all that unstructured stuff from social media, videos, and connected devices. The challenge wasn’t having too little data, but having too much and not knowing what to do with it. Companies that figured out how to make sense of their existing data, instead of just chasing more, were the ones who really saw results.

This meant getting personal. Instead of shouting at everyone, marketers started using data to understand individual customers. What are they looking at? What do they like? This allowed for much more targeted messages that actually cut through the noise. It’s like knowing your friend’s favorite coffee order instead of just asking everyone if they want coffee.

Here’s a quick look at how data was being used:

• Understanding Customer Behavior: Tracking browsing history, purchase patterns, and social media interactions to predict what a customer might want next.
• Personalization: Using data to tailor messages, offers, and content to specific individuals or small groups, making marketing feel less like an ad and more like a helpful suggestion.
• Measuring What Matters: Moving beyond vanity metrics to focus on data that directly impacts business goals, like conversion rates and customer lifetime value.
• Automation: Using data insights to power marketing automation tools, so repetitive tasks like sending emails or posting on social media could be done automatically and more effectively.

Basically, if you weren’t looking at the numbers and letting them guide your strategy in 2017, you were probably missing out on some serious opportunities.

5. Social Media Marketing

Social media in 2017 was a bit of a mixed bag, wasn’t it? On one hand, platforms were trying to get us to buy stuff directly, with ‘buy’ buttons popping up everywhere on sites like Facebook and Pinterest. It was like, ‘Why leave the app when you can just click here and get it?’ This made social media feel more like a shopping mall than just a place to hang out.

But then there was this whole other side to it. People were getting tired of the constant ads and the way social media seemed to be messing with our heads, especially after things like the 2016 election. You could really feel a pushback against how much time we were spending online and how it was changing how we talk to each other. Organic reach on Facebook, you know, the stuff you see without paying for it, really took a hit. It felt like the platforms were changing, and not always for the better.

So, what did this mean for marketers? It meant we had to get smarter. Just posting randomly wasn’t going to cut it anymore. We had to think about:

• Personalization: Really trying to talk to people as individuals, not just a big group. This meant looking at what people liked and what they did online to send them stuff they’d actually care about.
• Direct Shopping: Making it super easy for people to buy things right there on the platform. If someone saw something they liked, they could grab it without going through a whole other website.
• Dealing with Backlash: Figuring out how to use social media without annoying people too much. This meant being more real and maybe even a bit more careful about what we said.

The whole game was shifting, and marketers had to keep up or get left behind. It wasn’t just about having a profile anymore; it was about understanding how people were using these platforms and what they were feeling about them.

6. Chatbots

Remember those clunky pop-ups that used to annoy you on websites? Yeah, chatbots have come a long way since then. In 2017, they really started to feel less like a gimmick and more like a helpful tool. Think of them as your 24/7 customer service rep, always ready with an answer, no matter the time of day.

Chatbots are essentially becoming the affordable, always-on assistant for businesses. They can handle a lot of the basic stuff, freeing up human staff for more complex issues. Plus, they’re getting smarter, thanks to advances in AI. They can understand what people are asking and give pretty sensible replies, often based on data about how we communicate.

Here’s what made them so impactful:

• Instant Responses: No more waiting on hold. Chatbots provide immediate answers to common questions.
• Personalized Interactions: They can offer tailored recommendations and engage customers in ongoing conversations.
• Data Collection: While chatting, bots can gather useful information about customer preferences and behavior.
• Multi-Channel Availability: You could find them on Facebook Messenger, SMS, and even email, making them super accessible.

Companies like Sephora and StubHub were already using them, showing how versatile they could be, from answering FAQs to helping with transactions. It was the beginning of a new way for brands to connect with people, one quick message at a time.

7. Livestreaming

Remember when going live felt like a big deal? In 2017, it really started to take off. Platforms like Facebook Live made it super easy for anyone with a phone to broadcast to the world. It wasn’t just for big companies anymore; regular people could share what they were doing, right as it happened. This felt pretty new and exciting.

Think about it: instead of just posting a picture or a written update, you could actually show people something in real-time. This made marketing feel more direct and, honestly, more human. Brands started using it for events, Q&A sessions, or even just behind-the-scenes peeks. It cut through the usual online noise because it was happening now. The immediacy of livestreaming created a sense of urgency and authenticity that people really responded to.

Here’s why it was a big deal:

• Direct Connection: It allowed for instant interaction with viewers through comments and questions.
• Authenticity: What you saw was what you got, with no editing or second takes.
• Engagement: Live events, product launches, or even casual chats could pull in a crowd.
• Content Creation: It opened up new ways to create video content without needing a full production crew.

8. Virtual Reality and Augmented Reality

Okay, so 2017 was the year we really started seeing Virtual Reality (VR) and Augmented Reality (AR) move beyond just being cool tech demos. Marketers began to seriously consider how these immersive technologies could actually connect with people.

Think about it: instead of just looking at a picture of a couch, you could use AR to see how it would actually look in your living room. Or imagine trying on clothes virtually before buying them. That’s the kind of stuff VR and AR started bringing to the table. It wasn’t just about novelty anymore; it was about practical applications that could change how we shop and interact with brands. This shift made VR and AR a seriously viable option for marketers looking to bridge the gap between the digital and physical worlds.

We saw early examples in a few key areas:

• Product Visualization: Letting customers see products in their own space, like furniture or cars.
• Interactive Experiences: Creating virtual tours or games that let people engage with a brand in a new way.
• Enhanced Information: Overlaying digital information onto the real world, like pointing your phone at a historical building and getting details.

While widespread adoption was still a ways off, the potential was clear. Companies started experimenting, and the buzz around how effective Augmented Reality (AR) is within digital marketing campaigns really started to grow. It was the beginning of a new era for customer engagement, showing us how immersive tech could really make a difference.

9. Email Marketing

Remember when email marketing was just about sending out a newsletter with some links? Yeah, that feels like ancient history now. In 2017, email marketing wasn’t just surviving; it was actually making a pretty big comeback. Brands started realizing that while social media is great for getting attention, you don’t really own your audience there. Email, on the other hand, is a direct line.

The big shift was moving away from those generic, blast-out emails to something way more personal and automated. Think triggered emails based on what someone actually did on your site, not just what you hoped they’d do. It’s like the difference between shouting at a crowd and having a one-on-one chat.

We also started seeing some really cool tech pop up, like interactive emails. Imagine being able to pick options or even add something to your cart without leaving your inbox. It sounds fancy, and it definitely took some serious coding skills to pull off, but the idea was to make the whole shopping experience smoother, especially on phones. Not every email client could handle it, of course, so smart marketers were careful about who they sent these fancy emails to.

Here’s a quick look at what made email marketing tick in 2017:

• Personalization Over Everything: Using data to send emails that felt like they were written just for the person receiving them. This meant looking at past behavior, interests, and what they were browsing.
• Automation Was Key: Setting up emails to send automatically based on specific actions, like signing up for a newsletter or abandoning a shopping cart. This freed up marketers to focus on strategy instead of just sending.
• Interactive Elements: Experimenting with ways to let people engage directly within the email itself, making it more than just a digital flyer.
• Segmentation: Instead of sending the same message to everyone, lists were broken down into smaller groups with shared characteristics. This made messages much more relevant.

Basically, email marketing got smarter. It stopped being a broadcast tool and started being a conversation starter, all thanks to better data and automation.

10. Internet of Things

Okay, so the Internet of Things, or IoT, is basically when everyday objects get connected to the internet. Think about your thermostat, your fridge, even your watch. In 2017, this started opening up some really interesting doors for marketers. It’s not just about having a website anymore; it’s about how your brand can fit into people’s actual lives, through the devices they use every single day.

Imagine this: you’re walking past a store, and your phone gets a notification with a special offer because you’re nearby. Or maybe your smart fridge notices you’re out of milk and gives you an option to order some right then and there. This is the kind of personalized, real-time engagement that IoT makes possible. It’s a marketer’s dream because it allows for a level of connection that was pretty much science fiction just a few years ago. We’re talking about reaching customers not just when they’re online, but when they’re out and about, interacting with their physical environment.

Here’s a quick look at how it played out:

• Smart Home Integration: Brands could connect with consumers through smart home devices, offering convenience and personalized experiences. Think about controlling lights or adjusting temperature via a brand’s app.
• Wearable Technology: Fitness trackers and smartwatches became platforms for health-related promotions or even simple brand reminders.
• Connected Cars: In-car systems started offering ways for drivers to interact with brands, from finding nearby restaurants to getting service reminders.

It’s a big shift from just pushing ads. IoT allows for a more integrated approach, where marketing becomes less intrusive and more helpful, fitting into the user’s routine. It’s about being there at the right moment, with the right message, thanks to all these connected devices.

11. Marketing Analytics

Okay, so let’s talk about marketing analytics. It’s not exactly the flashiest topic, but man, was it important in 2017. Basically, it’s all about using data to figure out what’s working and what’s not in your marketing efforts. Think of it like this: you’re trying to hit a target, and analytics are the tools that tell you if you’re aiming correctly, how far off you are, and what adjustments you need to make.

The big takeaway for 2017 was that companies really started to get serious about not just collecting data, but actually using it to make smarter decisions. It wasn’t enough to just run ads or post on social media anymore. You had to know why something worked, who it worked for, and how to do more of it. This meant looking at things like:

• Website traffic patterns: Where are people coming from? What pages do they visit?
• Campaign performance: Which ads are getting clicks? Which emails are getting opened?
• Customer behavior: What do people do after they click an ad? Do they buy something?
• Social media engagement: Who’s talking about your brand? What are they saying?

It sounds simple, but putting it all together and making sense of it was a big deal. Companies that got good at this were able to spend their marketing money more wisely and get better results. It’s like having a map instead of just wandering around hoping to find your destination. In 2017, more businesses started to see that map and use it to guide their way.

12. Customer Experience

Okay, so let’s talk about customer experience, or CX as everyone calls it. Back in 2017, it wasn’t just a buzzword anymore; it was becoming the main event for marketers. Think about it – people were tired of clunky websites and confusing checkout processes. They wanted things to be smooth, easy, and frankly, pleasant.

The big shift was realizing that the customer’s journey isn’t some straight line; it’s more like a tangled web of interactions across different platforms and devices. Brands that got this right started looking at every single touchpoint. Did a customer have a good experience with customer service? Did they find what they needed on the app? Was the email they received actually helpful? It was about connecting all those dots.

Here’s what that looked like in practice:

• Seeing things from the customer’s side: Marketers started asking, "What’s this like for the person on the other end?" Are they wasting time? Are they getting frustrated? This meant really digging into customer feedback and behavior.
• Teamwork makes the dream work: CX wasn’t just a marketing department thing. Sales, support, shipping – everyone had to be on the same page. When all departments work together, you get consistent, good interactions, no matter how the customer reaches out.
• Data, data everywhere: To really understand what was happening, companies needed to break down the walls between different data sources. Getting a clear picture of the customer journey meant pulling information from everywhere – website visits, app usage, support calls, you name it.

Basically, in 2017, companies that focused on making every interaction count, from the first click to the post-purchase follow-up, were the ones winning. It was all about making the customer feel understood and valued, every step of the way.

13. Native Advertising

Remember when ads used to be those annoying banners that popped up everywhere? Yeah, those were pretty rough. In 2017, native advertising really started to take off as a way to get around that. Basically, it’s about making your ads look and feel like the regular content on a website or platform. Think of it like a sponsored article on a news site that reads just like the other articles, or a promoted post on social media that blends in with your feed.

The big idea is to be less disruptive and more helpful. Instead of shouting at people, you’re trying to join the conversation in a way that feels natural. This approach works because people are tired of being bombarded with traditional ads. They want content that’s interesting, useful, and relevant to them. When done right, native ads can actually be enjoyable and informative.

Here’s why it became so popular:

• Better User Experience: Ads don’t interrupt what people are trying to read or watch.
• Increased Engagement: Because the content feels more natural, people are more likely to click on it and spend time with it.
• Higher Trust: When an ad provides real value, it can build more trust than a flashy banner.
• Cost-Effective: Often, native ads can be more budget-friendly than other forms of advertising, especially when you consider the engagement they get.

Companies started seeing that if they created content that genuinely helped or entertained their target audience, and then subtly integrated their product or service, it worked way better. It’s like telling a story that happens to feature your brand, rather than just saying, ‘Buy my stuff!’ This shift meant marketers had to think more like publishers, creating content that people actually wanted to consume.

14. Executive Branding

In 2017, the idea of executive branding really started to take hold. It’s not just about the company anymore; people want to connect with the leaders behind the business. Think about it – when you’re looking to buy something, especially in the B2B world, you want to know who you’re dealing with, right? You want to trust the people making the decisions.

This shift means that senior leaders can’t just hide behind the company logo; they need to build their own personal brand. It’s about showing the human side of the business, sharing insights, and building credibility. This isn’t some new, fancy idea that only a few people are doing. It’s becoming a must-have, especially when traditional marketing alone isn’t cutting it anymore. The internet, social media, and mobile devices have changed how we interact, and now, the individual voice of an executive carries a lot of weight.

Here’s why it matters:

• Builds Trust: When executives share their thoughts and experiences, it makes the company seem more real and trustworthy. People buy from people they like and trust.
• Increases Visibility: A strong executive brand can put the company in the spotlight. When leaders are seen as experts, the company benefits too.
• Attracts Talent: Good leaders with strong personal brands can help attract other talented people to join the company. It shows the company is a good place to work.
• Differentiates the Business: In a crowded market, an executive’s unique perspective can make a company stand out from its competitors.

It’s a big change from the old days of just pushing out company messages. Now, it’s about authenticity and connection. Executives who embraced this in 2017 were definitely ahead of the curve.

15. Agile Marketing

Remember when marketing plans were set in stone for a whole year? Yeah, that feels like ancient history now. Agile marketing popped up because, honestly, the old way just wasn’t cutting it anymore. It’s like software development, but for marketing. The main idea is to be quick and flexible, making changes as you go instead of sticking to a rigid plan that might be outdated before you even start.

Think about it: the market shifts, customer needs change, and new platforms pop up all the time. Agile marketing lets you roll with those punches. Instead of big, yearly campaigns, you’re looking at smaller, faster projects. This means you can test things out, see what works, and then double down on that, or ditch what isn’t performing. This adaptability is what made it a big deal in 2017.

Here’s how it generally works:

• Sprints: Short bursts of work, usually a week or two, focused on a specific goal.
• Daily Stand-ups: Quick team meetings to talk about what was done, what’s next, and any roadblocks.
• Reviews and Retrospectives: At the end of a sprint, the team looks at what they accomplished and how they can improve for the next one.

It’s not just about speed, though. It’s about collaboration, too. Breaking down those old walls between different marketing teams and even with sales helps everyone get on the same page. It can be a bit of a culture shift for some companies, but the payoff in terms of being able to react fast and actually connect with what customers want is pretty significant.

16. Visual Content Marketing

Okay, so let’s talk about visual content. Back in 2017, it wasn’t just a nice-to-have anymore; it was pretty much a necessity. People were getting tired of just reading walls of text. Brands that figured out how to use images, videos, and infographics effectively really stood out. It made everything more engaging, you know? Like, instead of just telling people about a new product, showing them a quick video or a cool infographic explaining the benefits just worked better.

Think about it. We’re all scrolling through feeds constantly. A striking image or a short, punchy video grabs your attention way faster than a block of text. This was especially true for social media, where visuals are king. Companies started putting more effort into creating shareable graphics and videos that told a story or explained something complex in a simple way. It wasn’t just about looking pretty; it was about communicating more effectively and making sure your message actually got seen and remembered.

Here’s a quick rundown of what was big:

• Video: From short clips to longer explainers, video content was exploding. People loved watching it, and it was great for showing off products or telling brand stories.
• Infographics: These were perfect for breaking down data or complex information into an easy-to-digest visual format. Super shareable too.
• High-Quality Images: Even simple, well-chosen photos for blog posts and social media made a huge difference in making content feel more polished and appealing.

This shift meant marketers had to think differently about their content strategy. It wasn’t just about writing good copy anymore; it was about designing compelling visuals that supported the message. For anyone looking to boost brand awareness and get their message out there, focusing on visual content marketing was a smart move. It really helped make content marketing more effective on social media.

17. Next-Gen Automation

Remember when marketing automation felt like a futuristic dream? Well, 2017 was the year it really started to feel like the present, and not just for the big players. Smaller businesses were getting in on the action too, realizing that software could handle a lot of the grunt work. We’re talking about automating things like sending out emails, posting on social media, and even managing digital ads. It’s not just about saving time, though. These tools are getting smarter, helping marketers send more targeted messages instead of just blasting generic content to everyone.

Think about it: instead of sending the same email to a thousand people, automation lets you send a specific email to someone based on what they did on your website or what they’ve bought before. It’s a big shift from the old way of doing things.

Here’s a quick look at what this meant:

• Lead Nurturing: Automation platforms could now track potential customers and send them just the right information at the right time, moving them closer to a sale.
• Cross-Channel Campaigns: It became easier to coordinate messages across different platforms, like email, social media, and ads, so customers saw a consistent brand experience.
• Data Collection: These systems helped gather more information about customers, which then fed back into making the automation even smarter and more personalized.

The real game-changer was how automation started to connect different parts of the marketing and sales process. It wasn’t just about sending emails anymore; it was about building relationships and making the customer journey smoother, all thanks to smarter software.

18. Alignment and Collaboration

It sounds pretty obvious, right? Marketing and sales teams need to work together. But honestly, most companies in 2017 were still struggling with this. It wasn’t just about marketing and sales, either. Customer service, billing, shipping – all departments really needed to be on the same page. When these teams operate in their own little worlds, it creates a bumpy ride for the customer. Breaking down these silos became a major focus for businesses aiming for a better customer experience.

Think about it: if sales is promising one thing and marketing is saying another, or if customer service doesn’t have the same info as the sales team, the customer notices. It leads to confusion and frustration. To fix this, companies started looking at shared goals and even shared compensation plans. When everyone has a stake in the same outcome, people tend to cooperate a lot more.

Here’s a quick look at why this was so important:

• Customer Focus: Getting everyone aligned means the entire company is looking outward, at what the customer needs and wants, instead of inward at departmental goals.
• Consistent Messaging: When teams collaborate, the message customers receive is consistent, no matter where they interact with the brand.
• Efficiency: Less duplicated effort and fewer crossed wires mean things get done faster and with fewer mistakes.

This wasn’t just a nice-to-have; it was becoming a necessity for businesses that wanted to grow and keep customers happy in a crowded market.

Wrapping It Up: What 2017 Taught Us

Looking back at 2017, it’s clear that marketing really shifted gears. We saw a big push for making things more personal for customers, using data in smarter ways, and really leaning into video content, especially on mobile. Things like chatbots and influencer marketing also started to feel less like new ideas and more like standard tools. It wasn’t just about trying new tech; it was about figuring out what actually worked and how to connect with people better. The whole year felt like a big experiment, and the lessons learned are definitely shaping how we approach marketing today.

Frequently Asked Questions

What was the biggest marketing change in 2017?

Video content really took off in 2017. More people were watching videos on their phones than ever before, and live videos became a popular way for brands to connect with customers in real-time.

How did social media change for marketers in 2017?

Social media became a bit tricky. While still important, some people were worried about fake news. Brands had to find new ways to stand out because it was harder for their posts to be seen by everyone.

What is ‘data-driven marketing’?

It means using information about customers to make smart marketing choices. Instead of just guessing, marketers looked at data to understand what people liked and how to reach them better.

Were chatbots important in marketing in 2017?

Yes, chatbots started becoming a big deal. These computer programs could answer customer questions instantly on websites or apps, making it easier for people to get help.

What does ‘influencer marketing’ mean?

This is when brands work with popular people on social media to promote their products. People tend to trust recommendations from these influencers, making it a powerful way to reach new customers.

How did customer experience become more important?

Companies realized that making customers happy was key. They focused on creating smooth and enjoyable interactions at every step, from seeing an ad to buying a product and getting support.