Innovation

Love-mark No More. Friend-mark vs. Mom-mark. Brand loyalty re-imagined.

Published

4 years ago

on

5 February 2020

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Here is two takes on loyalty, by Chris Fesen and Frank Pagano, in an age when it’s harder and harder to lock fans into a Brand forever. What strategies should Brands of the future adopt to boost frequency? The idea of periodical bursts of product launches and large advertising campaigns, paired with promotions and rewards …

Related Topics:Brand loyalty Innovation loyalty

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