Measure Your SEO Success With These 4 Metrics Tracking Tools

No digital strategy is ever complete without effective tracking and measuring of its SEO success. Fortunately, there are some fantastic tools out there that can give you invaluable insights into how your website is performing, how users are behaving, and what you can do tactically, to improve your results. 

Once you’ve established what your primary goal is, you can use an SEO tracking tool to give you – or the company providing you with SEO in Surrey – the features and data you need to maximize your campaign and achieve your goals. 

Here are 4 of the best metrics tracking tools available today:

1. Google Search Console

A free tool from Google, GSC can give you critical insights into your website’s Google search results performance. A reporting tool with powerful diagnostic capabilities, and highly accurate data sourced from Google, it’s a great asset when optimizing content on your website, and fine-tuning your SEO strategies. 

A great tool for both novices and professionals, it can help you monitor impressions, clicks, clickthrough rates (CTRs), and your sites’ URLs average position. 

Being able to accurately analyze the performance of your pages in search results, can help you see exactly what’s working, and what isn’t, giving you the insight needed to keep your site engaging and competitive. 

2. Google Analytics 4

The latest in Google’s comprehensive selection of web analytics tools, GA4 can provide you with insights into web traffic and user behavior that are exceptionally detailed. This upgraded version of the tool has a variety of outstanding features to enhance user interaction tracking across a range of platforms, effortlessly. 

While GSC focuses primarily on search performance, GA4 gives you a more holistic view of your presence digitally. That said, it does take a little more patience and understanding to get to grips with than GSC, so using it may well depend on what time you have and your level of knowledge. 

3. Ahrefs

This SEO tool is a comprehensive one with extensive analytical capabilities to help you enhance the visibility of your website in search engines. Providing you with deep insights into the profile of your sites backlinks, this robust feature can help you better understand how strong your external links are, and their quality. Giving you a secret peek into the SEO strategies of your competitors, such as SEO and content marketing, its competitive analysis can prove invaluable. 

4. SEM rush

This digital marketing and SEO toolkit has extensive capabilities to help you improve upon your marketing efforts, and the visibility of your site. Respected for its wide range of features designed to give you a clearer picture and understanding of how your site is performing when compared to your competitors, it can help you create effective keywords, content marketing and backlink strategies to strengthen SEO performance on your site. 

While these tools are extremely useful for measuring your sites SEO performance, there’s no substitute for having professional guidance from a Surrey SEO agency, particularly if you’re new to digital marketing. With their expertise and extensive knowledge related to such marketing strategies as SEO, they may be able to get you the results you need, far quicker than you might if going it alone, and in the online world, speed really does make all the difference!