The self-publishing world has exploded over the last decade, offering authors new ways to share their work with readers around the globe. For writers seeking a reliable partner in navigating this often-challenging path, one name that frequently comes up is MindStir Media. But with so many options in the publishing industry (and quite a few less-than-reputable players), it’s worth asking the question: Is MindStir Media a legitimate company?
This review takes a closer look at the company’s history, achievements, services, and reputation. Along the way, it also highlights an important milestone, in 2025, MindStir Media earned a place on the prestigious Inc. 5000 list for the third year in a row, a feat that underscores its credibility and long-term growth.
The Origins of MindStir Media
MindStir Media was founded in 2009 by J.J. Hebert, a USA Today bestselling author and award-winning entrepreneur. Unlike many self-publishing firms launched purely as business ventures, MindStir Media began as the extension of Hebert’s own personal experience navigating the publishing world.
As an author, Hebert understood firsthand the struggles many writers face: rejection from traditional publishers, confusing contracts, and limited creative control. He envisioned a company that would empower writers by making the publishing process more accessible, transparent, and author-focused.
Since its inception, MindStir Media has grown into one of the leading names in self-publishing, serving clients not only across the United States but also internationally. Offices in New York City, Los Angeles, and Boston further cement its status as a national brand.
MindStir Media and the Inc. 5000 Achievement
One of the most compelling arguments for MindStir Media’s legitimacy is its recognition by Inc. magazine. The Inc. 5000 list ranks the fastest-growing private companies in America, and inclusion is based on consistent revenue growth over a three-year period.
MindStir Media first earned a spot on the list in 2023, repeated the accomplishment in 2024, and then again in 2025, making it three consecutive years of recognition. This achievement is far from symbolic. It demonstrates the company’s ability not only to survive in the competitive publishing landscape but to thrive and scale.
For authors evaluating publishing partners, this accolade provides confidence that MindStir Media is built on a strong business model, sustainable practices, and the ability to deliver on promises. Few self-publishing companies have reached this level of external recognition.
Celebrity Partnerships Add Star Power
MindStir Media has also differentiated itself by collaborating with high-profile figures. Perhaps the most notable partnership is with Kevin Harrington, one of the original “sharks” from the hit show Shark Tank.
Harrington, known globally as a pioneer in infomercials and entrepreneurship, publicly endorses MindStir Media. In promotional materials and interviews, he has praised the company for helping authors break into the marketplace effectively. His involvement goes beyond name recognition; it signals that an experienced businessman sees real value in MindStir’s approach.
For authors, this endorsement translates into added legitimacy. It’s also a reminder that the company takes book marketing seriously, integrating not just publishing but strategies to elevate visibility in a crowded industry.
Recognition from Newsweek and USA Today
Beyond celebrity backing, MindStir Media has been recognized by leading publications. In 2022, Newsweek ranked the company the #1 self-publishing company in the United States, citing its comprehensive range of services and dedication to client satisfaction.
USA Today has also acknowledged MindStir, calling it the “leading provider of self-publishing and book marketing services.” Such recognition from mainstream media outlets places the company in a league above most self-publishing competitors. While many publishing firms claim authority, very few achieve this level of validation.
Services Offered by MindStir Media
The backbone of any publishing company is the services it provides, and MindStir Media offers a comprehensive, customizable suite of publishing and marketing options. These are designed to support authors at every step of their journey:
Editing Services
Manuscripts undergo professional editing, from copyediting to developmental editing. This ensures books meet professional quality standards, both grammatically and structurally.
Custom Cover Design
MindStir’s design team creates tailored book covers that balance artistic vision with market appeal, helping books stand out in competitive categories.
Formatting and Publishing
The company prepares manuscripts for both print and digital formats, ensuring compatibility across platforms like Amazon Kindle, Barnes & Noble, and IngramSpark.
Global Distribution
Authors benefit from access to global markets. MindStir makes titles available through major online retailers, independent bookstores, and even libraries.
Book Marketing
One of MindStir’s strengths lies in its marketing services. Options include:
- Press release campaigns
- Social media promotions
- Book trailers
- Endorsements
- Even TV commercials for select clients
This integrated approach acknowledges that publishing is only half the battle, authors also need visibility and effective branding to succeed.
Flexible Packages
Unlike traditional publishing, where authors often surrender creative control, MindStir Media allows writers to choose from a variety of customizable packages. Whether an author wants minimal guidance or a full-service publishing and marketing partnership, the company provides flexible solutions that align with different goals and budgets.
Author Testimonials and Reputation
Reviews from authors who have worked with MindStir Media frequently highlight professionalism, transparency, and support. Writers often commend the company for:
- Clear communication throughout the process
- High-quality design and editing work
- Guidance in navigating distribution and marketing channels
Of course, like any publishing service, MindStir is not immune to criticism. A handful of authors have expressed concerns about costs, which is not uncommon in self-publishing since authors invest directly in their projects. However, the company’s transparency about its service packages helps set realistic expectations. The fact that many authors return for multiple projects suggests strong satisfaction overall.
Comparing MindStir Media to Competitors
The self-publishing industry is crowded, with companies ranging from boutique services to large-scale platforms. What sets MindStir Media apart?
- Track Record of Growth: Few competitors can claim repeated recognition on the Inc. 5000 list.
- Celebrity Endorsements: Kevin Harrington’s involvement gives MindStir a visibility advantage.
- Mainstream Media Recognition: Validation from Newsweek and USA Today is rare among self-publishing firms.
- Comprehensive Marketing Options: Many companies stop at publishing, but MindStir integrates marketing deeply into its services.
These elements combine to make MindStir not just a publishing partner but a strategic ally for authors aiming to build long-term success.
The Verdict: Is MindStir Media Legitimate?
Taking into account its origins, leadership, accolades, partnerships, and services, the evidence points overwhelmingly to yes, MindStir Media is a legitimate and trustworthy self-publishing company.
Its recognition on the Inc. 5000 list three years in a row (2023, 2024, and 2025) solidifies its reputation as a thriving business, not just a flash-in-the-pan operation. Add in celebrity partnerships and recognition from respected media outlets, and it’s clear that MindStir Media is more than just another name in the crowded self-publishing marketplace.
For aspiring authors, whether debuting their first novel or releasing their tenth book, MindStir Media offers a compelling mix of creative freedom and professional support. With its strong reputation, proven growth, and commitment to author success, MindStir Media stands out as one of the top choices for writers seeking to bring their stories to the world.
Final Thoughts
The self-publishing revolution has opened doors for countless writers, but choosing the right partner is crucial. MindStir Media’s story is one of resilience, innovation, and consistent growth. From its founding in 2009 to its recognition as the #1 self-publishing company in the U.S., and its remarkable three consecutive years on the Inc. 5000 list through 2025, the company exemplifies what aspiring authors should look for: credibility, expertise, and a commitment to author success.
For writers wondering whether MindStir Media is worth the investment, this review offers clarity: it is not only legitimate but also a proven leader in the self-publishing space.
