With additional newly added vendors to the Nourish Marketplace, Grow’s marketplace connects consumers directly to producers, adding a layer of transparency to the transaction.
These are vendors and producers that are currently accepting the $GROW token as payment for their products and services through the Nourish Marketplace showing the utility of the token and strength of the community.
Every new vendor strengthens the platform’s core promise: to nourish the world. Not all of these vendors and producers are agriculturally-based, but many of them are farms or sell to farms.
With seven additional vendors available soon, Grow is on pace to reach 40 GROW-accepting vendors, expanding both geographic reach and everyday token use including vendors in South Africa, Australia, Canada, and the United States.
One of those vendors, Royal Family Farming out of Royal City, Washington, is taking transparency even further. The farm, which is a recognized innovator and leader in the regenerative agricultural space, is actively working toward incorporating its full agricultural operations on the Grow Blockchain, with most of its processes already being recorded on-chain. The goal is complete visibility, from how food is grown to how it reaches a customer’s table using the traceability of blockchain technology to give consumers transparency into the supply chain.
“For us, going on-chain is about accountability,” said Austin Allred, multi-generational owner and farmer of Royal Family Farming. “When customers can see how their food was raised and handled, trust becomes something you prove, not something you claim. Grow and the Nourish Marketplace makes that possible.”
This level of on-chain transparency benefits both producers and consumers. Farmers gain a verifiable way to document their practices and operations, while customers gain confidence in where their food comes from and how it was produced. By tying real-world goods to blockchain records, this level of on-chain transparency removes the need for blind trust or self-serving certifications.
Grow’s expanding vendor network highlights a broader shift toward practical blockchain adoption with real world assets. Rather than focusing on speculation, the GROW token is designed for everyday use, enabling people to spend tokens on essentials like groceries.
With vendors now spanning multiple countries and more onboarding in progress, Grow’s Nourish Marketplace continues to demonstrate how blockchain can power transparent commerce at scale, connecting global producers with conscious consumers through real-world utility.
About Grow
Grow is a blockchain-powered ecosystem focused on transparency, sustainability, and real-world utility. Through platforms like the NourishMart, Grow connects consumers directly with producers while enabling on-chain verification of food sourcing, agricultural practices, and supply chains. The GROW Token is designed to be used, not just held, supporting a more open and accountable food system.
For more information about the Nourish Marketplace or to explore vendors accepting GROW, visit https://thenourishmart.com/.
To learn about Grow and their mission, visit and join https://www.skool.com/thegrowskool.
