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Personal and Entry Level Storage Market – Structure and Overview of Key Industry

A new report, titled “Personal and Entry Level Storage (PELS) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019”, published by market intelligence firm Transparency Market Research presents a professional analysis of the global personal and entry level storage systems market. The report states that the market is being driven by the continuously mounting amount of digital data and the need to manage the data efficiently.

The report projects that the market will expand at an unprecedented 35.10% CAGR between 2013 and 2019, owing to which the market, which had a valuation of US$5 bn in 2012, will rise to US$39.5 bn by 2019. The market is highly fragmented and features intense competition. Featuring technological advancements at a rapid pace, the market is marked with the entry of innovative, highly advanced, and high-capacity products on a continual basis.

The report segments the global market on the basis of four criteria: product/service type, technology, end-use application, and geography.On the basis of product/service type, the market is segmented into recordable disks, hard disk drives (HDD), flash drives, solid state drives (SSD), and cloud storage. On the basis of technology, the market is segmented into serial attached SCSI (SAS), network attached storage, direct attached storage (DAS), cloud storage, and others.

Key end-use applications studied in the report include financial services, media and entertainment, the public sector, healthcare and life sciences, and others. Geography-wise, the market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW).

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Of the key product/service types studied in the report, the market segment of hard disk drives (HDD) led the global market in 2012, accounting for a 32% share in the market. On the basis of technology, the market segment of cloud storage is expected to expand at an unparalleled 48.60% CAGR over the report’s forecast period. Of the key end-use application segments, the media and entertainment segment dominated the market in 2012.

Geographically, Asia Pacific exhibited clear dominance and accounted for 42.5% of the market in 2012, chiefly owing to the presence of three key HDD manufacturers in the region: Western Digital, Toshiba, and Seagate.

The report also presents detailed competitive profiles of some of the key businesses operating in the global PELS market by furnishing details such as business strategies, recent developments, market positioning, strengths, weaknesses, product portfolio, etc. The report states that the global market for personal and entry level storage features a large number of businesses and thus exhibits intense competition.

Some of the major businesses in the market are CA Technologies, Hewlett-Packard Company, Symantec Corporation, NetApp Inc., Seagate Technology, Hitachi Data Systems (HDS), International Business Machines Corporation (IBM), EMC Corporation, Western Digital Corporation, Cisco Systems Inc., Brocade, Toshiba Corporation, and Dell Inc. Of these, EMC Corporation led the market in 2012 by accounting for nearly 30% of the market, while companies such as IBM, HP, and Hitachi followed suit.


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