According to a new market report pertaining to the global playout solutions market published by Transparency Market Research the global playout solutions market is projected to reach a value of US$ 1.2 Bn by 2027. The playout solutions market is projected to expand at a CAGR of ~8% from 2019 to 2027. Growth of the market can be attributed to the growing demand for emerging technologies among broadcast and media companies.
Over the forecast period, Asia Pacific is anticipated to dominate the playout solutions market at a CAGR of ~9%. In terms of revenue share, the playout solutions market is dominated by North America, followed by Europe. In 2018, the solutions segment was valued at ~US$ 450 Mn in the global playout solutions market, and is expected to see an opportunity of ~US$ 445 Mn in terms of revenue from 2019 to 2027, reflecting a CAGR of ~8% during the forecast period.
Rise in Digital Advertising Supplements Growth of Playout Solutions Market
The adoption of media and broadcasting technology is unceasingly rising among broadcasters, because it enables them to fulfill all advertisement insertion demands and deliver reliable results without complexity or high costs. Companies are likely to move toward content marketing in the near future, driving the market for broadcast and media providers, which, in turn, increases the demand for playout solutions.
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Playout Solutions Market: Regional Outlook
In terms of region, the global playout solutions market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The market in Asia Pacific is expected to expand at the highest CAGR among all the regions during the forecast period. Asia Pacific is expected to see increasing growth in the playout solutions market, with China and India being the major markets in the region. The playout solutions markets in North America, Europe, and South America are also expected to expand rapidly during the forecast period.
The report provides in-depth segment analysis of the global playout solutions market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis of the playout solutions market.