With privacy regulations tightening, businesses are turning to tools that prioritize both performance and trust. That’s why the expanded partnership between TWIPLA, a leader in privacy-first website analytics, and Wix, the global SaaS website-building giant, is making waves. Together, they’re revolutionizing how businesses access and use analytics—without compromising user trust.
A Partnership Built for the Future
Since 2015, TWIPLA and Wix have worked together to provide website owners with robust analytics tools. But in 2025, their collaboration is reaching new heights. With the integration of TWIPLA’s advanced privacy-first features into Wix’s platform, millions of Wix users will soon have access to cutting-edge analytics that are both intuitive and compliant with global privacy regulations.
This partnership isn’t just about technology—it’s about empowering businesses to make smarter decisions while respecting user privacy. As Doreen Weissfelner, Head of Wix Analytics, puts it, “This partnership with TWIPLA provides Wix Studio users with powerful, data-driven insights for optimizing their sites with precision.”
Why privacy-first analytics matter
The digital landscape is changing. With the phasing out of third-party cookies and the rise of privacy regulations, businesses can no longer rely on traditional tracking methods. TWIPLA’s privacy-first approach is designed to fill this gap, offering powerful insights without compromising user trust.
Here’s how TWIPLA is leading the charge:
- Cookieless Tracking: TWIPLA’s technology captures data without cookies or user consent, ensuring businesses don’t miss out on valuable insights. This approach can increase visible traffic by up to 500%, capturing interactions that would otherwise go unnoticed.
- Advanced Behavioral Events: Tools like heatmaps, session recordings, and event tracking help businesses understand user behavior and identify friction points.
- E-commerce Optimization: Detailed analytics on sales trends, customer behavior, and purchasing patterns empower online stores to drive growth.
- Company Reveal: For B2B marketers, identifying visiting companies or carrier networks helps refine account-based marketing strategies.
- Outgoing Traffic Tracking: See where visitors go after leaving your site, enabling businesses to strengthen partnerships and refine strategies.
What this means for Wix users
Starting in Q2 2025, Wix users will have access to TWIPLA’s advanced analytics directly within the Wix interface. This seamless integration means:
- Ease of Use: No need for third-party plugins or complex setups—TWIPLA’s tools will be built into Wix’s platform.
- Actionable Insights: From heatmaps to e-commerce statistics, users will have everything they need to optimize their websites.
- Privacy Compliance: TWIPLA’s privacy-first approach ensures Wix users stay compliant with global data protection laws.
For small businesses, freelancers, and enterprises alike, this partnership is a game-changer. It levels the playing field, giving businesses of all sizes access to enterprise-grade analytics tools.
A cookieless future
As we move further into 2025, the partnership between TWIPLA and Wix is a testament to the power of collaboration in driving innovation. By combining TWIPLA’s cutting-edge analytics with Wix’s user-friendly platform, they’re setting a new standard for privacy-first tools in the digital marketing world.
For businesses, this means more than just better analytics, it means the ability to thrive in a privacy-conscious future. And for consumers, it means greater trust and transparency in how their data is used.
