Facts and Factors Market Research has published a new report titled “Southeast Asia Media Monitoring Software Market By Offering (Integrated Platform and Standalone Software), By Deployment Mode (Cloud-Based and On-Premise), By Application (Broadcast Monitoring, Print Monitoring, Social Media Monitoring, and Online Monitoring), By End Users (Large Enterprises and Small & Medium-Sized Enterprises), and By Verticals (IT & Telecommunications, Travel & Hospitality, Retail & Consumer Goods, Media & Entertainment, Banking, Financial Services, and Insurance, and Others): Industry Perspective, Comprehensive Analysis, and Forecast, 2018 – 2027”. According to the report, the Southeast Asia Media Monitoring Software Market is predicted to be valued at approximately USD 63 million in 2018 and is expected to reach a value of around USD 206 million by 2027, at a CAGR of around 14.1% between 2019 and 2027.
Media monitoring is a method of maintaining a constant track of journalistic content of media sources by watching, reading, or listening to media sources and further recognizing and examining the content with a particular keyword.
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Media monitoring software helps the users to keep updated track of activity reports and content feeds from particular media channels. Users make utilization of media monitoring software to recognize industry-relevant media channels and that of a business partner as well as customers. The audience or the views can also track any company information or details via the media outlet such as social media, blogs, and news organizations.
Escalating acceptance of media monitoring techniques for marketing & communication to steer the business trends
Media monitoring software helps the users in knowing the consumer requirements, preferences, competitor trends, brand loyalty, marketing plans of competitors, product feedback, and customer perception. Apart from this, the media monitoring software helps the firms to measure the impact of marketing events and communication materials. This, in turn, helps them in assessing the media discussion about the product and succors in creating customized interactive messages. All these aspects are predicted to steer the expansion of the media monitoring software industry in Southeast Asia over the forecast period.
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Furthermore, large-scale acceptance of media monitoring software by academic institutions, non-profit firms, and the government will further leverage the growth rate of the industry during the forecast timeline. In addition to this, technological breakthroughs and smartphone penetration have resulted in large-scale use of social media by all age groups of the population. Hence, firms are using these social networking sites like Facebook, Instagram, and twitter and are advertising on mobiles due to a large number of users of these sites.
Apparently, the rise in the fund allocation for social media advertisements to provide personalized content along and acquire fast communication with potential customers as well as perfect outcomes will steer the market growth over the forecast timeline. Nevertheless, the high costs of media monitoring tools can adversely impact the expansion of the market during the forecast timeline.
Cloud-based deployment mode to contribute majorly towards the market expansion by 2027
The segmental growth over the forecast timeline is credited to the massive use of cloud-based deployment of the media monitoring software.
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IT & Telecommunications segment to dominate the verticals landscape by 2027
The growth of the segment is due to the large-scale demand for media monitoring software across the IT & telecommunications segment during the forecast timeline.
Singapore to account for the major share of the Southeast Asia media monitoring software industry by 2027
The growth of the regional market during the forecast timeline is due to growing popularity as well as the use of media monitoring software in the region.
Some of the key players in the market include Meltwater, Salesforce.com, Zoho Corporation Pvt. Ltd., SPRINKLR INC., ISENTIA, Kantar Media UK Ltd., Socialbakers, Linkfluence, Digimind, CARMA International, Inc., Circus Social Pte. Ltd, Media Track Pte Ltd., Brandwatch, Bangkok Digital Services Co., Ltd., Brand 24 SA, PT. SONAR ANALITIKA INDONESIA, and GALASEO among others.
This report segments the Southeast Asia Media Monitoring Software market as follows:
Southeast Asia Media Monitoring Software Market: By Offering Segment Analysis
- Integrated Platform
- Standalone Software
Southeast Asia Media Monitoring Software Market: By Deployment Mode Segment Analysis
Southeast Asia Media Monitoring Software Market: By Application Segment Analysis
- Broadcast Monitoring
- Print Monitoring
- Social Media Monitoring
- Online Monitoring
Southeast Asia Media Monitoring Software Market: By End Users Segment Analysis
- Large Enterprises
- Small & Medium-Sized Enterprises
Southeast Asia Media Monitoring Software Market: By Verticals Segment Analysis
- IT & Telecommunications
- Travel & Hospitality
- Retail & Consumer Goods
- Media & Entertainment
- Banking, Financial Services and Insurance
Southeast Asia Media Monitoring Software Market: Countries Segment Analysis
- Southeast Asia
- Rest of Southeast Asia
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