According to a new market report pertaining to the global health kiosk market, published by Transparency Market Research , the global health kiosk market is projected to reach a value of ~US$ 2 Bn by 2027, expanding at a CAGR of ~18% from 2019 to 2027. Growth of the health kiosk market can be attributed to the high demand for faster operations (for patients in hospitals). The Americas is anticipated to lead the global health kiosk market, followed by Europe, during the forecast period.
Digitization of Healthcare Facilities Accelerating the Health Kiosk Market
The growing trend of digitization of facilities, worldwide, is expected to influence the growth of the adoption of health kiosks in hospitals and clinics. Health kiosks have advanced programming, which has streamlined the entire customer interaction process, and has led to real-time interaction between the user and the kiosk. Despite all the technological advancements, very often, a customer needs to wait, and these situations offer perfect opportunities for using a health kiosk as a marketing tool.
People, these days, have become more digitally-conscious due to the increasing use of the Internet and because information on the web is easily accessible. Moreover, users, these days, are demanding speed in their daily transactions and online activities. Increased efficiency of operations, effective information delivery along with reduced staff/admin costs, streamlined processes, and improved patient experiences are driving the digital healthcare facility market, thus increasing the adoption of health kiosks.
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Patient Interaction with Minimal Space Made Possible with Health Kiosks
A kiosk helps organizations in running their business with much lesser space, thus reducing expenditure significantly. Many health kiosks can be placed in a small space, and therefore, hospitals and clinics can take care of patients even with space constraints.
This is probably not an important strategic move for large hospitals, but for smaller clinics and laboratories, it is extremely crucial, considering that land/space is always at a premium. This increases return on investment, consequently increasing the likelihood of earning higher profits. This is expected to be an important driver of the global health kiosk market, as small clinics and pharma stores would certainly like to optimize the space that they have. This factor is anticipated to have a high impact on the market in the next five years.