Email software can be divided into several different categories, but the most commonly used among them are spam, bulk email, and free email software. Spam email is the kind of email that contains advertisements and other promotional content in disguise. Bulk email is used to deliver a multitude of messages to a single list of subscribers. Free email software allows one to create and customize email accounts, while spam and bulk email are both hosted by different companies.
There are many things that need to be considered when choosing the best email marketing service for small businesses. First and foremost, it is important to identify the target market. Depending on the kind of business one has, the right kind of service can be provided. For instance, if you run a blog or a website, then you can use an autoresponder to automate the distribution of your promotional emails.
WordPress is one of the most popular blogging platforms today. It is easy to install and use, and it comes with various plug-ins that can be easily installed to enhance its functionality. One of the best email marketing platforms offered by WordPress is the “Drip” plugin. The “Drip” plugin enables one to automatically send a series of promotional emails through email lists that have been pre-built using the WordPress dashboard. With the help of this plugin, one can easily build a huge customer database within a few minutes’ time. Here are some of the benefits of using WordPress for building subscriber lists:
Apart from being a highly flexible blogging platform, WordPress also provides several different plug-ins that help make it more useful as a full-featured email marketing platform. Some of these plug-ins include the ‘Newsletter Impression’ and ‘Newsletter Builder’ plug-ins, which are helpful in building subscriber lists for your WordPress site. By using these plugins, you can send out relevant email messages to different subscribers on a regular basis.
WordPress offers several other useful plug-ins such as the ‘All in one SEO report’, which allows you to run multiple keyword searches in one place and get detailed statistics about how many searches are performed. The ‘Pay Per Click Analytics’ is another useful plug-in that allows you to track the effectiveness of your advertisements and send out custom reports to segment users according to their interests. Last but not least, the ‘newsletter Dealing’ plug-in helps you to manage bulk emails sent to users on a pre-defined schedule. Other useful plugins such as the ‘Subscriber Lookup’ and the ‘Drip List Builder’ help you build subscriber lists.
The constant contact feature in email marketing software allows you to keep in constant touch with your subscribers and increase the chances of sales conversions. WordPress offers a plug-in called the ‘All in One SEO Report’ that integrates Google Analytics with the list of domains and subdomains associated with an e-mail address. This will help you understand which of your email addresses are generating more traffic. The best part is that plug-ins such as this help you build an organic SEO profile for each domain or sub-domain associated with your email address. These profiles will ensure that you maintain constant contact with your subscribers and boost your chances of making sales.