Guest Posting has always been a way for companies to post their thoughts and opinions on a topic without having the time or resources to do so themselves. Many websites offer guest blogging services as a great alternative to traditional article writing, or even to article submission services.
Article writing requires research and writing skills, but guest posting takes a different approach. This method of guest posting requires that you are a well-known author and have a reputation to uphold, in addition to writing a quality article. Because you are not publishing your article on your own website, your reputation and credibility will be at stake.
You want to stand out and express your own opinion, yet still remain informative and factual. Because of this, guest posting is done by people with a reputation that is known to speak up for companies who have an excellent reputation, or by other individuals that share the same beliefs as the article’s author.
Because the person that is writing the article is not a formal part of the company, but a guest blogger, there is not the same requirement for verification of credentials that there would be when a guest writer is going to be a traditional author. Therefore, it is much easier to host a guest post with a company, if the company allows posting by guest bloggers.
Often, guest bloggers that are published on a company website do not have the ability to change the content. They can post the contents, but they cannot add to the content or delete the content. This means that the guest blogger does not have the option to introduce harmful content to a company.
Another major benefit of guest blogging is that it allows you to earn some sort of payment for writing your article. This payment can be paid in either cash or in a percentage of the final cost of the article. Some companies, however, offer no payment for the article and simply allow you to post the article and claim credit for your service.
If you are already in the professional writing field, you can use this type of service to help increase your own credibility. If you already have your articles posted on websites and have an image that represents your company, you can submit your articles with a guest posting service, and then use the image as part of your profile page. By doing this, the reader will see the image and hopefully recognize your company, and thus make a connection to you, a real professional that actually has a reputation to uphold.
The benefits of guest blogging are numerous, but you must be careful with the services that you use. Using a professional service can result in credibility and trust issues with clients, especially when you use generic content that your reader will assume is being written by a professional. It is important to be certain you have professional content when posting a guest post, to retain your readers’ trust.