- The state of the P&C insurance sector is robust in 2021.
- P&C insurers are making a strategic pivot towards customer-oriented strategies in the post-Covid recovery.
- This pivot includes micro-segmentation of markets, offering greater flexibility in the provision of products and services.
The insurance industry is slowly moving beyond the unprecedented business challenges and uncertainties of the Covid pandemic that defined 2020. Figures from the Bureau of Labour Statistics indicate that the industry managed to remain relatively resilient throughout the crisis. Indeed, 36% of insurance companies with more than 2.5 million employees claim to have experienced no negative impacts from the Covid pandemic and attendant lock-down regulations.
Most sectors of the insurance industry, therefore, remain robust in 2021, with property and casualty insurance being among the most bullish in its forecasts. In this context, there has never been a better time to consider qualifying for a career in insurance. Here is a suggested website for more information regarding becoming a registered insurance agent.
To get a sense of the state of P&C insurance, let’s look at a key trend in the sector in 2021.
Prioritizing customer needs and preferences to drive growth
One of the crucial trends in 2021 has been the explicit prioritization of customer needs and preferences. This shift seeks to respond to values, worldviews, and economic circumstances of new customers who are younger, and more socially diverse than has typically been the case. By adapting to this shifting demographic and cultural reality, the P&C insurance sector is placing itself in a strategically advantageous position for the decade ahead. The sector is pursuing multiple ways to more effectively understand and meet client demands.
Below we will discuss the ways that the P&C insurance sector is adapting to meet their clients needs more effectively:
Market differentiation strategies
P&C insurance has sought to pursue post-Covid growth through market strategies that target highly specific customer profiles. The Really Useful Information Company (TRUiC) emphasizes that this kind of strategy offers possibilities to access new markets while responding to the emerging needs of younger and historically under-served customers.
The crucial requirement and challenge for successfully implementing this kind of strategy are that providers of P&C insurance must provide products and services that are as specific and tailored as the customers they are targeting through micro-segmentation.
The rising prominence of micro-segmentation market strategies is likely to strengthen the P&C sector’s commercial prospects as customer profiles continue to evolve and diversify.
Greater product and service flexibility
Younger generations have less stable and secure economic circumstances than their parent’s generation did, and this is reflected in the growing need for insurance that is flexible and amenable to being tailored to the specific situations of individual clients.
Demand for comprehensive home insurance might be declining among Generation Z clients, but demand for insurance that covers discrete and often novel assets such as crypto-currencies is growing. P&C insurers are increasingly trying to meet this emerging market demand for flexibility in the provision of insurance products and services.
Expanding insurance to under-served markets
Offering insurance products and services to under-served markets such as low-income communities is another critical aspect of prioritizing the needs and preferences of existing and prospective clients.
This particular strategic adaptation is especially important for the P&C insurance sector because it advances basic human rights and equality by making insurance more widely accessible. At the same time, the strategy makes sound business sense because it responds directly to contemporary demographic and economic realities.
Prospects for the P&C sector beyond 2021?
Despite a period of dramatic instability in 2020, the P&C insurance sector is robust and set to grow steadily through2021 and beyond into the short and medium-term. The robustness and innovation of this sector mean that it continues to offer better products and services to clients, and viable career possibilities for the next generation.