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Top Influencer Marketing Trends in Dubai 2024




According to a report by Morning onsult Pro, Gen Z and Millennials trusted influencers from 51% in 2019 to 61% in 2023. The influencer marketing industry has grown tremendously and continues to grow in the United Arab Emirates, which has led to new trends emerging all the time. While trends come and go, we have listed a set of trends that will stick around in the current year, making it some of the top influencer marketing trends in Dubai 2024.

However, to ensure your business effectively steps into the booming influencer market in Dubai, it’s important to understand that simply partnering with influencers is not enough. Instead, brands must strategically align themselves with Dubai’s top influencer marketing agencies. These agencies possess the expertise and insights needed to execute a well-versed campaign, keeping in mind the trends in the industry.

This way, they will guide you through your brand’s campaign. Among the many, Grynow, a top influencer marketing agency in Dubai. Grynow has helped many brands achieve high results in their influencer marketing campaigns by keeping up with the latest trends. Brands like H&M, Amazone, Puma, and many others have achieved remarkable success through their collaborations with Grynow.  

To achieve such success, consider partnering with Grynow, a renowned influencer marketing agency based in the UAE. With a proven track record of delivering exceptional results and a decade-long experience, Grynow is a corroboration of their expertise and effectiveness in the field.

So, let’s delve into the top trends in influencer marketing for 2024 in Dubai, UAE. These trends offer valuable opportunities for your brand to achieve exponential growth in 2024 and in the years ahead.

Top Influencer Marketing Trends in Dubai 

Authentic Storytelling

With millions of influencers and their content floating around the internet, consumers crave authenticity. They want genuine and relatable narratives from influencers. Instead of entertaining over polished and scripted content, audiences wish for influencers to share authentic stories that resonate with their personal experiences and values. 

In Dubai, influencers and brands are collaboratively expected to follow this trend by creating content that feels a little more personal, transparent, and honest. This will eventually connect them with their target audience on a deeper level. 

More Focus on UGC

User-generated content is continuously becoming an integral part of influencer marketing. One of the top trends in influencer marketing is that brands must focus more on using real customer experiences to boost their brand’s credibility. 

Brands should encourage influencers and followers to create and share user-generated content featuring their products or services. This will not only enhance the authenticity of your brand but will also build engagement.

TikTok is Dominating

According to the Digital 2023 July Global Statshot Report, global users spend an average of 31 hours and 14 minutes per month on TikTok. This surpasses the time limit of any other social media. According to Global Media Insight, as of 2023, more than 67% of the UAE population uses TikTok.

These statistics show the immense popularity and engagement level enjoyed by TikTok users. With over 1 billion active users in TikTok, brands in Dubai are expected to leverage TikTok’s popularity by partnering with influencers to reach their target demographic worldwide.

Diversity And Inclusivity is a Must!

There is a growing interest in diversity and inclusivity in future influencer marketing trends. With increasing emphasis on diversity and representation in society, marketers also embrace this by working closely with influencers of diverse backgrounds. This creates a sense of belonging in society. 

Brands will now be seen extensively working with influencers from different backgrounds, physiques, and identities to reach a wider range of audiences.

Live Shopping Will Continue To Thrive:

Live shopping has stepped into 2024 with us and is expected to stay throughout 2024. Its real-time effect creates a sense of urgency and immediacy, influencing consumers to make purchases on the spot. Moreover, the power of word-of-mouth heightens as viewers engage with influencers in real-time, getting their questions answered immediately and sharing their excitement with their networks.

Furthermore, the fear of missing out (FOMO) drives engagement, as viewers are motivated to participate in live events to avoid missing exclusive deals and limited-time offers. Live shopping is one of the crucial trends of influencer marketing in 2024. 


Integration Of AI and AR

AI is rapidly becoming integrated into all marketing niches. AI-powered tools are helping influencers analyze data more effectively, optimize campaign performance, and produce content for specific demographics. 

AR technology provides immersive and interactive experiences, allowing influencers to showcase their products in virtual reality and engage with audiences in exciting ways.


With these emerging trends, brands in Dubai need help to execute campaigns, strategize, and keep up with the trends simultaneously. With influencer marketing being such a huge deal at the moment, brands in the Middle East must know all the ongoing trends to execute their campaigns well enough for their audiences to engage. 

So, if you are out on the hunt for a perfect influencer marketing agency, then you can stop looking because Grynow is here to help you execute the perfect influencer marketing campaign for your brand. With definitely keeping in mind the top trends in Influencer marketing, you will not miss a thing.

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