A quick summary first, then the substance. Perion announced on July 9, 2026 that it has partnered with Acrossmedia241, a leading digital advertising and media technology company in Greece, to bring Outmax, Perion’s AI agent, to agencies and brands across Greece and the Central and Eastern European market. The public launch takes place the same day at the Programmatic & Beyond Conference in Athens, where Perion joins Acrossmedia241 as a Grand Sponsor.
Now the substance, starting with the questions buyers in the region will actually ask.
What Is Outmax, Exactly?
Outmax is an AI agent that sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs. Its job is to layer optimization across each of those channels and unify performance toward the advertiser’s own custom business outcomes. The distinction Perion draws is between platform-standard benchmarks, which each channel supplies by default, and the advertiser’s own goals, which typically live above any single platform.
Perion positions itself as an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure. Its framing of the current market is direct: as advertisers increase investment across a widening range of digital channels, the operative question has shifted from where media runs to whose objectives it is optimized against.
Why Acrossmedia241?
Distribution deals depend on the distributor, and Acrossmedia241’s regional footprint explains its selection. The company provides deep market access through agency relationships across the region. It has existing work with major Greek tourism boards. Its buying scope is international, which suits a mandate covering CEE rather than Greece alone.
The relationship also predates this announcement. Acrossmedia241 has existing experience with Perion’s DOOH offering. Perion expects that history, combined with the partner’s established regional relationships, to lower customer acquisition costs and accelerate Outmax’s path to revenue growth.
Irini Sacha, Founder & CEO of Acrossmedia241, explained what her clients are asking for. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
How Does This Fit Perion’s Strategy?
The deal follows a template. Perion has used partner-led expansion before, through GIMC in China and through McSorely Media and Mediamark in Africa. Greece and CEE become the latest region added through the same model, and Perion links the approach directly to its published long-range targets.
“Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” said Tal Jacobson, Perion’s CEO. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
What Changes for Agencies and Brands in the Region?
The immediate change is availability. Agencies and brands operating across Greece and CEE gain access to Outmax as an option built to optimize toward specifically defined outcomes. The design goal is low friction: the agent integrates into existing media buying workflows rather than requiring buyers to adopt new ones.
Nothing about the announcement asks regional advertisers to abandon the platforms they already use. YouTube, Meta, TikTok, and the DSPs remain where the media runs. What changes is the layer above them, which now can be tuned to the advertiser’s own definition of success.
The Bottom Line
One partnership, one region, one repeatable model. Perion adds Greece and CEE to a distribution network that already reaches China and Africa. Acrossmedia241 adds cross-channel AI optimization to its regional offering. The advertisers in between get a new answer to an old question: who decides what all this media spend is really optimizing for?
