Visual communication designs have been in the industry for years but never could step forward like they are now. In today’s world, conveying your message easily and effectively is quite important as people are always on-the-go and do not spend an extra second to understand what they are watching or reading. There is a famous axiom that justifies it’s true meaning when said in the context of visual communication: “it doesn’t matter what you say but how you say it”.
But, what makes a design bad or good? A good visual design can attract the target audience and inspire potential responses whereas a bad visual design will clutter the message and muddle it completely. To express and spread your word effectively, here are some mistakes “not” to make in your visual designs:
- Good Uniformity
Right now, we are talking about visual design industry which never talks in easy language. Thinking of creating easy and simple infographics will just be a useless thought all over.
One of the most important principles of design is keeping things balanced. All the elements should be distributed evenly throughout a layout as it delivers a sense of stability and a sense of proper order. Often, symmetry refers to a simple and boring way to convey your message.
Instead, you can go with asymmetry as it is capable of seizing people’s attention effectively and creates a sense of spontaneity.
- Giving Elements a Room to Breathe
Over usage of white space in a visual design is another mistake which most of the designers are making nowadays. Due to strewing content and other elements all over the page, the design looks chaotic and doesn’t even helps connect people which message you are conveying.
Keeping proximity between related visually created elements surely attracts the attention of people. White space creates a contrast between different visuals and content, establishes a visual hierarchy and influences eyes of people in a specific direction.
- Repetition, But Not Much!
Repetition is commonly used by many visual designers to make their designs appealing and create consistency and unity in a layout. Also, for the readers, it becomes easy to understand and relate. Instead, if you do not repeat a few elements throughout your project – for example imagery placement, certain colors, fonts, the layout of content or spatial relationships – your design may seem like scattered and have no continuity, thus resulting in not able to “tie all together” by your customer.
Do remember, not to overdo the repetition as design might become a little bothersome and daunting.
- Aligning Text in Center
A common novice mistake is to align masses of text in the center of a layout. Aligning too much text in center often seems sloppy and clumsy. For the readers, it becomes harder to understand as centered aligned text gives irregular left and right edges. It becomes tougher to figure out from where the line starts and ends.
Using left or right alignment for the body text is the best idea. Keep center alignment for headlines or short lined texts.
- Poor Kerning
A similar space between individual alphabets in a word refers to as Kerning. It may sound like a minor issue, but it’s not! If a word possesses poor kerning and the alphabets are too close to one another, that word and even the sentence may seem like poor, unclear, messy and hard to read. Good kerning gives a sense of visually organized and neat design.
Without a well created, good design, even a revolutionary idea often gets lost in the mix. Avoid making above listed mistakes for creating visual communication design to become a professional in conveying your message clearly and effectively.