Best Buy Canada is bringing its in-store digital signage into a programmatic retail media model through a new partnership with Perion. Perion announced that the retailer selected the company as its end-to-end technology partner to support monetization for a programmatic in-store media network.
The agreement focuses on Best Buy Canada’s in-store screens. Through Perion’s platform, those screens are being organized as a premium programmatic Digital-Out-of-Home channel. Perion said the network will be one of the largest SSP-enabled DOOH media networks in Canada.
Best Buy Canada is deploying Perion’s Ad Server, SSP, and Header Bidding technologies. Together, those tools support a unified approach to retail media monetization and replace legacy systems previously used for in-store signage.
From Retail Screens to Retail Media
The announcement reflects a broader shift in how store environments are being used as advertising channels. In this case, Best Buy Canada’s in-store screens are not being treated as simple display surfaces. They are being connected to a programmatic platform that supports dynamic ad decisioning and performance measurement.
Perion said the partnership transitions Best Buy Canada’s in-store media to a programmatic-first retail media model. That means the retailer is moving away from fixed, loop-based signage and adopting a model that can make impression-level decisions.
The in-store context is central to the partnership. Best Buy Canada’s retail environment gives advertisers access to moments inside the store, while Perion provides the technology foundation that supports monetization.
The Technology Behind the Network
Perion’s full-stack role includes its Ad Server, SSP, and Header Bidding technologies. The company said this comprehensive suite allows Best Buy Canada to replace legacy systems with a more integrated platform.
The SSP element supports programmatic access to supply. Header Bidding adds another layer to monetization. The Ad Server supports the management and delivery of advertising. The release does not provide technical specifications, but it clearly identifies the partnership as a full-stack deployment.
Perion said this approach validates its strategy of increasing share of wallet and long-term customer retention through multi-layer platform integration.
A Loopless Model for Advertisers
A key phrase in the announcement is “loopless.” Traditional signage often runs in loops, with content rotating on a fixed schedule. Perion’s model is based on dynamic, impression-level decisioning.
The company said the move allows Best Buy Canada to drive higher yield and improve monetization efficiency. It also gives advertisers real-time performance metrics that were previously unavailable in offline environments.
Thierry Hay-Sabourin, Senior Vice President – Ecommerce, Marketplace & Marketing, Best Buy Canada, said: “Perion provides the technology foundation to help modernize and scale our in-store media offering. A programmatic-first, loopless model enables more effective, measurable experiences for brands and agencies, while unlocking the valuable advertising moments that our in-store environment offers.”
Perion’s Retail Media Position
Perion framed the partnership as a strategic retail media win. The company said the agreement expands its footprint in the retail media ecosystem and reinforces its position as a full-stack retail media technology provider.
Tal Jacobson, CEO of Perion, said: “By serving as a foundational infrastructure for a market leader such as Best Buy Canada, we demonstrate that our Perion One strategy allows us to win complex, enterprise-level mandates. We are creating a repeatable playbook to modernize retail media networks globally, ensuring sustainable growth and deeper strategic relationships with high-value partners.”
The partnership is defined by a clear exchange: Best Buy Canada brings the in-store media environment, while Perion brings the platform needed to monetize it programmatically.
