For websites, especially commercial ones, getting new visitors is the primary task. Of course, what ultimately matters the most are the conversion rates, but unless you have a big number of visitors, your conversion rates will suffer too. Even visitors who don’t buy anything from you can be useful: they might come back later, or recommend you to a friend who will spend money on your website. However, attracting visitors is not an easy task. Luckily, there are some strategies that work wonders.
Blog your way to the top
The best way to attract visitors is plenty of content. If you have an active, regularly updated blog with quality content, you are much more likely to generate interest. Think of significant topics that your visitors might be interested in. What do they search for, what dilemmas do they have, and what questions would they like to have answered? If you can provide them with valuable information, something that will help them, they are much more likely to visit your website and stick around – and, eventually – spend their hard-earned cash. There are few rules when writing a blog: posts that do bests are relevant, full of useful and easily applicable information, and written in an engaging, easily understood style. Blogging leads us to our second point too…
How to get them and how to keep them
Catchy headlines are one of the best ways to pique the interest of a potential audience. In fact, if you couple a well-crafted headline, with some quality content, you are on the right path to viral content. Even a single viral post can drive insane numbers of visitors to your website. However, the real problem is what to do with them once you get them there. It might seem incredibly hard to attract visitors, but keeping them is even more complicated. One of the tricks that has proven itself useful time and time again is internal linking. If you create plenty of fascinating content, and make it easy to reach by linking articles together, your visitors will stay to explore your site, and if they like what they see, they might share your page and even come back.
Invest in marketing and lead generation
You might run your business by yourself in order to save money, but at some point, it’s definitely worth investing in marketing. A good marketing agency can do wonders for your business, depending on your needs. Perhaps you need to focus on branding, or analysis and targeting. In most cases, paid advertising,
for instance on social media, has really good results. Another great way to reach new customers are traditional strategies, like professional telemarketing. You are not limited by your location and you can find a good team of professionals that offer telemarketing in Sydney, even if your company is stationed across the Globe.
Tweak your website to perfection
Times are certainly changing, but quality is always appreciated. Today, the internet is a serious market. What is more, in a lot of ways, sometimes it’s more real to us than our regular lives. With so much money riding on the quality of websites, it’s no wonder that users are used to the best possible experience and are put off by poorly made, unattractive or unresponsive websites. Bear in mind that a huge percentage of visitors is browsing on handheld devices such as mobile phones and tablets, and the number will only be growing in the future. Optimization for smaller screens is, therefore, one of the basic requirements. If your website is not optimized to work on phones, you might be losing a lot of potential customers.