LTR and Audio Ads changing the advertising landscape

With increasing usage of mobile phones, time spent on various apps is also increasing every minute. A generous amount of credit goes to the pandemic for chaining us to our mobiles and laptops. Reasonable growth in the enumeration done on various platforms denote a rise in crowd reaching towards various song streaming apps , gaming platforms, news channels and other social media platforms. People love to devote a part of their day or night time to listening to a bunch of trending songs, reading informative news or going through a few life changing podcasts. Integration of Audio ads with such highly engaged platforms has brought progressive modifications and remarkable results in the advertising industry.  

Audio ads and their impact  

Audio ads are a piece of content which is molded along with good voice over, background music, some jingles and a solid brand message. They are delivered to receptive audiences through audio mediums and are solely used for brand empowerment like product promotion,service promotion,or to establish a link between brand and buyer.They are provenly beneficial for enlarging the audience circle and setting a good brand image in front of the business world.

Audio ads influence the audience by providing the idea and features of a brand in depth to the listener and build a sense of reliance in one’s mind. It has a wide range of actions through which it captivates the listener. Audio ads get adapted according to their carrier medium and don’t portray intrusiveness. Thanks to Listen Through Rate which acts as a key factor in delivering the point.  

Listen Through Rate and it’s accordance 

Listen Through Rate (LTR) a.k.a completion rate is a unit through which we can define if a particular ad is completely heard by the listener from the beginning to the very end. When an audio ad is placed in a media platform through a range of campaigns, it can be tracked and LTR can be analyzed. Advertisers can get to know if listeners are engaged and pay attention to their respective ad. PayTunes being the biggest programmatic audio ad platform provides 90% completion in vastly engaged platforms like Wynk Music. Increased Listen Through Rates indicates –

1.Compatibility between listener interest and brand’s deliverance –  

Prolonged engagement of users with audio advertising indicates that the ad is of their interest and resonates with what they are looking for.  

2.Increased Call To Action responses – 

People engage more profoundly with an audio ad which in turn increases the possibility of a positive response in the form of Call To Action.When users go through an ad completely, leads are more likely to be generated. Surveys imply that people resist the urge of skipping an audio ad as it doesn’t collide with the content they are consuming.   

3.Increased advertisers satisfaction by maximizing Return On Investment (ROI) – 

Audio ads and LTR have combinedly modified and upgraded the level of advertisements, but to utilize the advantages of this valuable revolution you need to get the assistance of the best platform that knows the alphabetics of Audio ad delivery and for that purpose PayTunes plays that exact role for you.PayTunes provides complete delivery of intended message to listener. By our high frequency result yielding campaigns, it becomes easy to accomplish the list of goals you are setting high for your brand. PayTunes compensate the LTR by replaying your ads if users have dodged the ads by chance, generating effective results and allowing ad optimization. We place ads where they are more likely to be received positively.   

With the changing requirements of the business world, the dynamicity of marketing strategies are quite in need. Advertisers must evaluate and choose the best for them to match the pace with competitors and get a step ahead of them.