Business
4 Tech Tools to Help You Climb to the Top of Your Industry
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Ideally, every resource your business uses brings you closer to the goals you want to achieve. Those could be growing your company’s revenue, cutting costs, and/or climbing to the top of your industry. In today’s digital world, the resources you bring to bear will inevitably include technology.
The question, then, isn’t whether you need to incorporate tech into your operations. Rather, it’s what specific tools are going to help you meet your objectives. If becoming a leader in your industry is one of those, having some guidance beforehand is imperative. Let’s look at four tools that can aid your company in its quest.
1. Martech Platforms
Martech is “marketing tech” for short. It consists of customer relationship management, content, digital PR, and online ad tools. Social media and email marketing platforms are also included, as are SEO and keyword research apps. Effective marketing strategies, of course, can catapult your business to the top position. However, it’s one thing to think of a game plan and another to execute the plays.
You could experiment with different platforms, hoping to eventually get it right. Or your company could partner with an experienced growth marketing agency that can consolidate many marketing tools for you. An agency combines the relevant apps, such as digital content and paid ad platforms, into one cohesive strategy.
Such a strategy can take your company to the top of its industry by incorporating multiple marketing tactics. More than likely, your business has opportunities to make strides with content marketing, social media, and digital PR. Supported by the optimal mix of martech tools, these practices can help you establish industry leadership.
2. Online Chat Tools
Growing your business requires generating enough leads you can later convert into paying customers. That’s likely why companies with developed lead gen processes create 133% more revenue than average. The trick is knowing how to attract and nurture your target audience using appropriate devices. You want to encourage your prospects to move through the sales funnel without overwhelming them.
One way to do this is through digital conversation tools. Most people will start their search for potential solutions to their problems online rather than picking up the phone or stopping by a business to engage. New prospects are usually not ready for an in-person exchange yet. But they could be eager for a virtual one.
After browsing a few landing pages on your website, potential leads are bound to have questions. Webchat software can provide the real-time support they’re looking for and simultaneously capture critical information. Chat tools embedded into your website can become part of your company’s lead-generation strategy. With conversational marketing techniques, your business can improve its selling capabilities with prospects and existing clients.
3. Project Management Apps
You’ll have a hard time climbing to the top if your internal processes aren’t up to snuff. Organizational chaos and confusion will scuttle the best-laid plans. Say your company wants to instantly expand its market share by acquiring a smaller competitor in a neighboring state. You’re currently a regional player in the industry, and adding this company’s existing resources and customer base will be a win.
At least, it looks like it. Yet if you don’t have a way to manage the acquisition project and its plethora of tasks, you’re in trouble. What you thought would be a “win” could turn into a liability with runaway costs and insufficient revenue. Project management software keeps initiatives organized, establishes streamlined processes, and boosts efficiency, increasing your odds of project success.
Project management apps enable your team to communicate better by centralizing the flow of information. Using doc sharing, chat, and comment features helps clarify expectations. Everyone can also see what’s happening with a project. You’ll avoid duplication, identify opportunities for task automation, and be able to hold everyone accountable. With less internal confusion, fewer external mishaps will occur.
4. Website Feedback Solutions
Since most people initially engage with your company through your website, you want it to be in tip-top shape. This goal extends beyond the “engine under the hood” capabilities that visitors don’t see. It’s about how easy your site is to navigate and whether it’s effective at converting. You also need to know if your site provides the information people seek.
Do your website visitors go away unsatisfied? Is your site’s visual layout off-putting in any way? While you could look at your analytics and survey your existing customers, this data may be lacking. Your analysis of the numbers could also become biased as you look for convenient explanations. As a result, you could fail to make the website improvements it will take to catapult your business to the top.
Luckily, there are website feedback solutions to help you gather insights from a wider range of users. You can even put new landing page concepts to the test. By supplementing analytics data with user feedback, you’ll get a clearer picture of what people think of your site. And instead of guessing why your bounce rate is high, you’ll have concrete information you can act on.
Using Tech Tools to Climb to the Top of Your Industry
“Industry leader” is a title many businesses covet, and for good reason. Getting to the top gives your company name recognition and authority, which make it easier to persuade prospects and build revenue streams. Nonetheless, achieving this goal can prove elusive if you’re unsure what resources you can leverage.
Tech provides the tools to support growth marketing strategies, lead gen, project management, and website optimization. Give them a try.